Greggs hikes sausage rolls price as customers slam 'disgraceful' increase

Greggs customers have been left less than pleased as the price of the beloved sausage roll has risen once again. The bakery giant has bumped up the cost of this fan-favourite menu staple by 5p to £1.30, marking the second price increase in just six months—the previous hike saw the sausage roll go up from £1.20 to £1.25.

This new change was noted at the Shields Road branch in Newcastle, although prices can differ depending on location, with some branches of Greggs charging as much as £1.40.

Linda Johnson, a 74 year old retired quality control inspector, expressed her discontent, stating: "It's now £3.90 for four sausage rolls. I wouldn't pay that - I would tell them to stick it. A sausage roll used to be £1, now it's £1.30. I know everyone is watching their pennies but the whole point of Greggs is that it's cheap and cheerful."

She continued, discussing other prices: "I usually hand over the correct change but when I went to pay I was told that the prices had gone up. I bought a coffee which is up from £1.60 to £1.70. It's still cheaper than supermarket coffee or other big brands so I will still go there."

Heather Hife, 62, who works as a carer, also commented on the situation, adding: "It's disgraceful that they have raised their prices. They are a big company and are making a lot of profit. They shouldn't be putting them up. The prices already went up before. I will stop buying sausage rolls when they reach £1.50.", reports the Mirror.

An employee at Greggs chimed in about the timing of the increase: "It went up just after Christmas. There have been a few complaints from regular customers who have noticed the increase."

Greggs has seen the price of its iconic sausage roll rise from 85p in 2016 to several increases over the years, with the latest hike in July adding an extra 5p to both the meat and vegan versions. The Mirror is seeking a response from Greggs on this matter.

This comes as the bakery giant today signalled that further price rises could be on the horizon due to the upcoming increase in employer National Insurance contributions and the minimum wage set for April. Greggs noted that "employment costs will result in further overall cost inflation, although wage increases should provide support to consumers".

Despite achieving £2 billion in annual sales for the first time last year, Greggs reported that growth had slowed compared to the previous quarter's 5%. Chief Executive Roisin Currie acknowledged the effect of waning consumer confidence on high-street traffic and spending.

However, she expressed optimism about the company's prospects, stating: "Our value-for-money offer and the quality of our freshly prepared food and drink position us well to meet the headwinds we expect to see in the year ahead, and we remain confident in the significant long-term opportunity for growth."