S4 Capital (LON:SFOR) Trading 7.4% Higher – Time to Buy?

by · The Cerbat Gem

S4 Capital plc (LON:SFOR – Get Free Report) shares traded up 7.4% on Wednesday . The stock traded as high as GBX 20.86 and last traded at GBX 20.40. 3,017,000 shares were traded during trading, an increase of 12% from the average session volume of 2,688,764 shares. The stock had previously closed at GBX 19.

Key Stores Impacting S4 Capital

Here are the key news stories impacting S4 Capital this week:

  • Positive Sentiment: Higher intraday demand and short-term momentum: trading volume (~3.02M) exceeded the recent average (~2.69M) and the price is above the 50‑day moving average, suggesting renewed buying interest or short-covering. MarketBeat S4 Capital Quote
  • Neutral Sentiment: Market size and valuation context: market capitalization ~£135m and PEG ~1.11 — implies modest growth expectations priced in; neither clearly bullish nor bearish on its own.
  • Neutral Sentiment: Liquidity is adequate short-term: current ratio 1.28 and quick ratio 1.05 indicate the company can cover near-term liabilities but without wide cushions.
  • Negative Sentiment: Profitability remains a concern: negative P/E (-0.43) indicates the company is loss-making on reported earnings, which can limit investor confidence until profitability returns.
  • Negative Sentiment: High leverage: debt-to-equity ~37.08 suggests significant indebtedness relative to equity, raising risk if revenue or margins weaken.
  • Negative Sentiment: Longer-term trend weakness: price sits below the 200‑day moving average (200‑day MA 21.44 vs current price), and the 1‑year high (GBX 42) is well above current levels — indicating the stock remains below earlier peaks.

Analyst Upgrades and Downgrades

Several equities research analysts have recently commented on the company. Jefferies Financial Group reduced their target price on S4 Capital from GBX 40 to GBX 38 and set a “buy” rating for the company in a report on Wednesday, November 26th. Deutsche Bank Aktiengesellschaft cut their price objective on S4 Capital from GBX 26 to GBX 24 and set a “hold” rating on the stock in a report on Monday, November 24th. Finally, Peel Hunt reiterated a “hold” rating and issued a GBX 25 target price on shares of S4 Capital in a report on Monday, November 24th. One equities research analyst has rated the stock with a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat.com, S4 Capital presently has a consensus rating of “Hold” and an average price target of GBX 29.

Get Our Latest Analysis on S4 Capital

S4 Capital Stock Up 7.4%

The firm has a 50-day moving average of GBX 18.85 and a two-hundred day moving average of GBX 21.44. The stock has a market capitalization of £135.25 million, a price-to-earnings ratio of -0.43, a price-to-earnings-growth ratio of 1.11 and a beta of 1.05. The company has a quick ratio of 1.05, a current ratio of 1.28 and a debt-to-equity ratio of 37.08.

About S4 Capital

(Get Free Report)

S4 Capital plc, together with its subsidiaries, operates as a digital advertising and marketing services company in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through three segments: Content, Data & Digital Media, and Technology Services. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. In addition, it provides campaign management analytics, creative production and ad serving, platform and systems integration and transition, and training and education services.

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