Weekly Analysts’ Ratings Updates for Alphabet (GOOGL)

by · The Cerbat Gem

Alphabet (NASDAQ: GOOGL) recently received a number of ratings updates from brokerages and research firms:

  • 8/1/2026 – Alphabet was downgraded by Wall Street Zen from “buy” to “hold”.
  • 7/27/2026 – Alphabet was upgraded by Phillip Securities from “moderate buy” to “strong-buy”.
  • 7/23/2026 – Alphabet was given a new $350.00 price target by DA Davidson. They now have a “neutral” rating on the stock.
  • 7/23/2026 – Alphabet was given a new $465.00 price target by BMO Capital Markets. They now have an “outperform” rating on the stock.
  • 7/23/2026 – Alphabet had its “buy” rating reaffirmed by Roth Capital. They now have a $440.00 price target on the stock, up from $435.00.
  • 7/23/2026 – Alphabet was given a new $420.00 price target by Truist Financial Corporation. They now have a “buy” rating on the stock.
  • 7/23/2026 – Alphabet had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $420.00 price target on the stock, down from $435.00.
  • 7/23/2026 – Alphabet had its “overweight” rating reaffirmed by Piper Sandler. They now have a $395.00 price target on the stock, down from $445.00.
  • 7/23/2026 – Alphabet was given a new $400.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
  • 7/23/2026 – Alphabet had its “outperform” rating reaffirmed by Wedbush. They now have a $445.00 price target on the stock.
  • 7/23/2026 – Alphabet was given a new $411.00 price target by Wells Fargo & Company. They now have an “overweight” rating on the stock.
  • 7/23/2026 – Alphabet had its “overweight” rating reaffirmed by Barclays PLC. They now have a $425.00 price target on the stock, up from $405.00.
  • 7/23/2026 – Alphabet had its “buy” rating reaffirmed by Pivotal Research. They now have a $475.00 price target on the stock, up from $470.00.
  • 7/23/2026 – Alphabet was upgraded by Freedom Capital from “hold” to “strong-buy”.
  • 7/23/2026 – Alphabet was upgraded by DZ Bank AG to “strong-buy”.
  • 7/23/2026 – Alphabet had its price target lowered by UBS Group AG from $400.00 to $379.00. They now have a “neutral” rating on the stock.
  • 7/23/2026 – Alphabet had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $425.00 price target on the stock.
  • 7/23/2026 – Alphabet had its “neutral” rating reaffirmed by Rosenblatt Securities. They now have a $393.00 price target on the stock.
  • 7/22/2026 – Alphabet had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $515.00 price target on the stock.
  • 7/21/2026 – Alphabet had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $438.00 price target on the stock, up from $416.00.
  • 7/17/2026 – Alphabet had its “buy (b)” rating reaffirmed by Weiss Ratings.
  • 7/17/2026 – Alphabet had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $455.00 price target on the stock, up from $435.00.
  • 7/16/2026 – Alphabet had its “outperform” rating reaffirmed by Wedbush.
  • 7/13/2026 – Alphabet had its “neutral” rating reaffirmed by UBS Group AG. They now have a $400.00 price target on the stock, down from $410.00.
  • 7/13/2026 – Alphabet was upgraded by Zacks Research from “hold” to “strong-buy”.
  • 7/10/2026 – Alphabet had its price target raised by KeyCorp from $425.00 to $445.00. They now have an “overweight” rating on the stock.
  • 7/2/2026 – Alphabet had its price target lowered by Wells Fargo & Company from $435.00 to $416.00. They now have an “overweight” rating on the stock.
  • 6/30/2026 – Alphabet had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $415.00 price target on the stock, up from $375.00.
  • 6/22/2026 – Alphabet had its “buy” rating reaffirmed by Jefferies Financial Group Inc..

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a $0.22 dividend. This represents a $0.88 annualized dividend and a yield of 0.2%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio (DPR) is presently 4.42%.

Insiders Place Their Bets

In other news, CAO Marsida Saraci sold 449 shares of the business’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the sale, the chief accounting officer directly owned 27,386 shares in the company, valued at $9,125,015.20. The trade was a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director Frances Arnold sold 82 shares of the company’s stock in a transaction that occurred on Thursday, July 30th. The stock was sold at an average price of $333.39, for a total value of $27,337.98. Following the transaction, the director directly owned 18,914 shares of the company’s stock, valued at approximately $6,305,738.46. The trade was a 0.43% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 600,547 shares of company stock valued at $16,255,540 in the last three months. 11.61% of the stock is currently owned by company insiders.

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

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