Contrasting Breville Group (OTCMKTS:BVILF) & Whirlpool (NYSE:WHR)
by Doug Wharley · The Cerbat GemWhirlpool (NYSE:WHR – Get Free Report) and Breville Group (OTCMKTS:BVILF – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, dividends, earnings and analyst recommendations.
Insider and Institutional Ownership
90.8% of Whirlpool shares are held by institutional investors. Comparatively, 24.9% of Breville Group shares are held by institutional investors. 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of current ratings for Whirlpool and Breville Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Whirlpool | 4 | 7 | 1 | 0 | 1.75 |
| Breville Group | 0 | 0 | 0 | 0 | 0.00 |
Whirlpool currently has a consensus target price of $51.22, indicating a potential upside of 36.28%. Given Whirlpool’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Whirlpool is more favorable than Breville Group.
Profitability
This table compares Whirlpool and Breville Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Whirlpool | 1.08% | 7.68% | 1.37% |
| Breville Group | N/A | N/A | N/A |
Valuation & Earnings
This table compares Whirlpool and Breville Group”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Whirlpool | $15.52 billion | 0.16 | $318.00 million | $2.94 | 12.78 |
| Breville Group | N/A | N/A | N/A | C$0.37 | 61.71 |
Whirlpool has higher revenue and earnings than Breville Group. Whirlpool is trading at a lower price-to-earnings ratio than Breville Group, indicating that it is currently the more affordable of the two stocks.
Summary
Whirlpool beats Breville Group on 10 of the 11 factors compared between the two stocks.
About Whirlpool
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Europe, the Middle East, Africa, Latin America, and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, Bauknecht, Hotpoint, Indesit, InSinkErator, Yummly, Affresh, Gladiator, Swash, everydrop, Ignis, Privileg, Eslabon de Lujo, and Acros brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
About Breville Group
Breville Group Limited designs, develops, markets, and distributes small electrical kitchen appliances in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was formerly known as Housewares International Limited and changed its name to Breville Group Limited in November 2008. Breville Group Limited was founded in 1957 and is headquartered in Alexandria, Australia.