Meta Platforms (NASDAQ:META) Trading Up 1.7% – Here’s Why

by · The Cerbat Gem

Meta Platforms, Inc. (NASDAQ:METAGet Free Report)’s share price was up 1.7% during mid-day trading on Friday . The company traded as high as $663.35 and last traded at $655.66. Approximately 14,071,439 shares were traded during mid-day trading, a decline of 15% from the average daily volume of 16,566,879 shares. The stock had previously closed at $644.78.

Key Headlines Impacting Meta Platforms

Here are the key news stories impacting Meta Platforms this week:

  • Positive Sentiment: Secured multiyear GPU/CPU and codesign deal with NVIDIA that locks supply and a roadmap (Rubin/Vera, confidential computing) — this makes Meta’s AI rollout and large‑scale personalization (e.g., WhatsApp agents) more credible and is a primary driver of investor buying. Read More.
  • Positive Sentiment: Latest results and marketing metrics show AI is improving ad efficiency — Q4 revenue and EPS beat and stronger ad metrics support the thesis that AI can monetize engagement and help justify infrastructure spend. Read More.
  • Positive Sentiment: Large institutional/activist positioning (including Bill Ackman / Pershing Square and other funds adding stakes) is providing conviction behind the rally and reduces short‑term supply risk. Read More.
  • Neutral Sentiment: Horizon Worlds is being repositioned to mobile and explicitly decoupled from Quest VR — this reduces near‑term execution risk for Reality Labs but also signals less near‑term upside if VR hardware adoption stalls. Read More.
  • Neutral Sentiment: Product/ecosystem updates (revived smartwatch plans; third‑party “Made for Meta” integrations like Virtuix) expand the device roadmap but are unlikely to move core ad revenue near term. Read More.
  • Negative Sentiment: Very large 2026 CapEx guidance (~$115–$135B) raises real margin and ROIC risk — if AI monetization lags, the spending could compress returns and leave Meta exposed to depreciating infrastructure. Read More.
  • Negative Sentiment: Notable insider selling (COO, CFO and at least one director disclosed multi‑trade sales) can add short‑term supply and raises questions about timing of personal liquidity events. Read More.
  • Negative Sentiment: Ongoing legal and child‑safety scrutiny (Zuckerberg testimony, PTA distancing, and public reporting on content/encryption tradeoffs) is an overhang that could affect user engagement, regulatory costs or ad targeting over time. Read More.

Wall Street Analysts Forecast Growth

Several brokerages have recently weighed in on META. KeyCorp decreased their price target on shares of Meta Platforms from $875.00 to $835.00 and set an “overweight” rating for the company in a research note on Monday, January 26th. Citizens Jmp reaffirmed an “outperform” rating and issued a $900.00 target price (up previously from $750.00) on shares of Meta Platforms in a research report on Monday, November 24th. Needham & Company LLC reiterated a “hold” rating on shares of Meta Platforms in a research note on Thursday, January 29th. Wedbush increased their price objective on shares of Meta Platforms from $880.00 to $900.00 and gave the stock an “outperform” rating in a research note on Thursday, January 29th. Finally, Morgan Stanley lifted their target price on Meta Platforms from $750.00 to $825.00 and gave the company an “overweight” rating in a research report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-nine have given a Buy rating and seven have issued a Hold rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $844.29.

Read Our Latest Research Report on META

Meta Platforms Stock Up 1.7%

The firm has a market cap of $1.66 trillion, a P/E ratio of 27.90, a P/E/G ratio of 1.10 and a beta of 1.28. The firm’s fifty day moving average is $656.44 and its 200 day moving average is $690.96. The company has a debt-to-equity ratio of 0.27, a quick ratio of 2.60 and a current ratio of 2.60.

Meta Platforms (NASDAQ:METAGet Free Report) last released its quarterly earnings results on Wednesday, January 28th. The social networking company reported $8.88 earnings per share for the quarter, beating the consensus estimate of $8.16 by $0.72. Meta Platforms had a net margin of 30.08% and a return on equity of 38.61%. The firm had revenue of $59.89 billion for the quarter, compared to analysts’ expectations of $58.33 billion. During the same period in the prior year, the firm earned $8.02 EPS. The business’s revenue was up 23.8% on a year-over-year basis. As a group, equities research analysts anticipate that Meta Platforms, Inc. will post 26.7 earnings per share for the current fiscal year.

Meta Platforms Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Thursday, March 26th. Investors of record on Monday, March 16th will be paid a $0.525 dividend. The ex-dividend date is Monday, March 16th. This represents a $2.10 annualized dividend and a yield of 0.3%. Meta Platforms’s payout ratio is 8.94%.

Insider Transactions at Meta Platforms

In related news, COO Javier Olivan sold 2,461 shares of the company’s stock in a transaction dated Sunday, February 15th. The shares were sold at an average price of $639.77, for a total value of $1,574,473.97. Following the transaction, the chief operating officer directly owned 12,108 shares in the company, valued at approximately $7,746,335.16. This represents a 16.89% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Jennifer Newstead sold 519 shares of Meta Platforms stock in a transaction dated Tuesday, November 25th. The stock was sold at an average price of $624.14, for a total transaction of $323,928.66. Following the completion of the sale, the insider owned 31,253 shares of the company’s stock, valued at $19,506,247.42. This trade represents a 1.63% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 20,738 shares of company stock valued at $13,362,921. Corporate insiders own 13.61% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently made changes to their positions in the business. Bay Colony Advisory Group Inc d b a Bay Colony Advisors lifted its stake in shares of Meta Platforms by 0.4% during the 2nd quarter. Bay Colony Advisory Group Inc d b a Bay Colony Advisors now owns 3,506 shares of the social networking company’s stock valued at $2,587,000 after buying an additional 13 shares in the last quarter. Trust Co of the South lifted its position in shares of Meta Platforms by 0.8% during the third quarter. Trust Co of the South now owns 1,850 shares of the social networking company’s stock worth $1,359,000 after acquiring an additional 14 shares in the last quarter. Sentinel Pension Advisors LLC lifted its position in shares of Meta Platforms by 1.6% during the third quarter. Sentinel Pension Advisors LLC now owns 915 shares of the social networking company’s stock worth $672,000 after acquiring an additional 14 shares in the last quarter. Vista Capital Partners Inc. boosted its holdings in shares of Meta Platforms by 1.3% in the second quarter. Vista Capital Partners Inc. now owns 1,075 shares of the social networking company’s stock worth $794,000 after acquiring an additional 14 shares during the period. Finally, First National Bank Sioux Falls grew its position in shares of Meta Platforms by 0.7% in the fourth quarter. First National Bank Sioux Falls now owns 2,001 shares of the social networking company’s stock valued at $1,321,000 after purchasing an additional 14 shares in the last quarter. 79.91% of the stock is owned by institutional investors.

About Meta Platforms

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Meta Platforms, Inc (NASDAQ: META), formerly Facebook, Inc, is a global technology company best known for building social networking services and immersive computing platforms. Founded in 2004 and headquartered in Menlo Park, California, the company operates a family of consumer-facing products and services that connect users, creators and businesses. In October 2021 the company rebranded as Meta to reflect an expanded strategic focus on augmented and virtual reality technologies alongside its social media businesses.

Meta’s core consumer products include Facebook, Instagram, WhatsApp and Messenger, which enable social networking, messaging, content sharing and community building across mobile and desktop devices.

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