Richard Hayne Sells 10,667 Shares of Urban Outfitters (NASDAQ:URBN) Stock

13 Jan 2026, 17:18 by Jessica Moore · The Cerbat Gem

Urban Outfitters, Inc. (NASDAQ:URBN – Get Free Report) CEO Richard Hayne sold 10,667 shares of the firm’s stock in a transaction that occurred on Monday, January 12th. The shares were sold at an average price of $74.35, for a total value of $793,091.45. Following the transaction, the chief executive officer owned 17,686,595 shares of the company’s stock, valued at $1,314,998,338.25. This represents a 0.06% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Urban Outfitters Stock Performance

Shares of URBN traded up $1.64 during mid-day trading on Tuesday, hitting $73.16. 2,203,426 shares of the stock were exchanged, compared to its average volume of 2,351,353. The company has a market cap of $6.56 billion, a PE ratio of 13.80, a price-to-earnings-growth ratio of 1.23 and a beta of 1.23. Urban Outfitters, Inc. has a 52-week low of $41.89 and a 52-week high of $84.35. The firm has a 50-day moving average of $73.27 and a two-hundred day moving average of $72.50.

Urban Outfitters (NASDAQ:URBN – Get Free Report) last posted its earnings results on Wednesday, December 10th. The apparel retailer reported $1.28 earnings per share for the quarter. Urban Outfitters had a net margin of 8.15% and a return on equity of 18.33%. The firm had revenue of $1.53 billion during the quarter. On average, sell-side analysts predict that Urban Outfitters, Inc. will post 3.91 EPS for the current year.

Urban Outfitters News Summary

Here are the key news stories impacting Urban Outfitters this week:

Positive Sentiment: Company reported record holiday-period and multi-month net sales growth (9% for the two months ended Dec. 31, 2025; 11% YTD), strong subscription growth and retail comps, plus 58 net store openings—fundamentals investors view as growth drivers. URBN Reports Record Holiday Sales
Positive Sentiment: Analysts reiterated bullish views: Telsey Advisory Group kept an “Outperform” with a $98 target and Bank of America reiterated a Buy with a $93 target—these calls provide upside thesis and likely supported buying interest. Benzinga analyst note
Neutral Sentiment: Citi maintained a Hold rating, noting operational momentum but margin headwinds — a balanced take that tempers enthusiasm but doesn’t push consensus to a sell. Citi hold commentary
Negative Sentiment: Despite the sales beat on a headline basis, headlines noted the results “failed to meet expectations” and the stock plunged intraday earlier (reported as a ~12% drop), signaling investor concern about margins, guidance or an earnings warning. That earlier selloff remains a near-term risk. URBN Stock Falls 12%
Negative Sentiment: Significant insider selling continues (Co‑President and CEO have recently sold shares), which some investors interpret as management liquidity-taking and could weigh on sentiment if frequent. Insider sells Co-President sale CEO sale

Analyst Upgrades and Downgrades

A number of brokerages recently commented on URBN. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Urban Outfitters in a report on Monday, December 29th. The Goldman Sachs Group began coverage on Urban Outfitters in a research note on Tuesday, December 9th. They issued a “neutral” rating and a $83.00 price objective for the company. Barclays lifted their target price on Urban Outfitters from $89.00 to $98.00 and gave the stock an “overweight” rating in a report on Wednesday, November 26th. Zacks Research lowered Urban Outfitters from a “strong-buy” rating to a “hold” rating in a report on Thursday, November 6th. Finally, Wells Fargo & Company lifted their price objective on shares of Urban Outfitters from $75.00 to $80.00 and gave the stock an “equal weight” rating in a research note on Wednesday, November 26th. One investment analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eight have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $86.50.

Read Our Latest Report on URBN

Institutional Trading of Urban Outfitters

Institutional investors and hedge funds have recently made changes to their positions in the business. Dimensional Fund Advisors LP increased its stake in Urban Outfitters by 4.0% in the 3rd quarter. Dimensional Fund Advisors LP now owns 3,675,936 shares of the apparel retailer’s stock worth $262,578,000 after buying an additional 142,909 shares during the period. American Century Companies Inc. grew its stake in Urban Outfitters by 23.1% in the 3rd quarter. American Century Companies Inc. now owns 2,879,092 shares of the apparel retailer’s stock worth $205,654,000 after acquiring an additional 540,877 shares in the last quarter. Fisher Asset Management LLC increased its position in shares of Urban Outfitters by 2.8% during the third quarter. Fisher Asset Management LLC now owns 1,847,922 shares of the apparel retailer’s stock worth $131,997,000 after acquiring an additional 50,837 shares during the period. Geode Capital Management LLC increased its position in shares of Urban Outfitters by 0.9% during the second quarter. Geode Capital Management LLC now owns 1,525,150 shares of the apparel retailer’s stock worth $110,646,000 after acquiring an additional 12,965 shares during the period. Finally, Qube Research & Technologies Ltd raised its stake in shares of Urban Outfitters by 59.1% during the second quarter. Qube Research & Technologies Ltd now owns 1,287,096 shares of the apparel retailer’s stock valued at $93,366,000 after acquiring an additional 477,909 shares in the last quarter. 77.61% of the stock is currently owned by institutional investors.

Urban Outfitters Company Profile

(Get Free Report)

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city’s historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.