NIKE (NYSE:NKE) Stock Price Down 3.1% After Analyst Downgrade

07 Apr 2026, 16:52 by Doug Wharley · The Cerbat Gem

NIKE, Inc. (NYSE:NKE – Get Free Report) was down 3.1% during mid-day trading on Tuesday after CICC Research downgraded the stock from an outperform rating to a market perform rating. CICC Research now has a $58.00 price target on the stock, down from their previous price target of $69.00. NIKE traded as low as $42.36 and last traded at $42.6790. Approximately 36,277,028 shares changed hands during mid-day trading, an increase of 94% from the average daily volume of 18,737,002 shares. The stock had previously closed at $44.03.

Other analysts have also recently issued reports about the company. Citigroup cut their target price on NIKE from $65.00 to $53.00 and set a “neutral” rating on the stock in a research note on Wednesday, April 1st. DA Davidson cut NIKE from a “buy” rating to a “neutral” rating and cut their price objective for the company from $72.00 to $46.00 in a research report on Thursday, April 2nd. Sanford C. Bernstein reaffirmed a “buy” rating on shares of NIKE in a research report on Wednesday, April 1st. Oppenheimer reaffirmed an “outperform” rating on shares of NIKE in a research report on Wednesday, December 17th. Finally, UBS Group cut their price objective on NIKE from $58.00 to $54.00 and set a “neutral” rating on the stock in a research report on Wednesday, April 1st. Nineteen investment analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, NIKE presently has an average rating of “Moderate Buy” and an average target price of $63.25.

Read Our Latest Analysis on NIKE

More NIKE News

Here are the key news stories impacting NIKE this week:

Positive Sentiment: NIKE’s sweeping cost-cutting, workforce resizing and supply‑chain reset could meaningfully help margins beginning in FY27 if execution holds — a potential catalyst for earnings recovery. Can NIKE’s Cost-Cutting Plan Reignite Profitability in FY27?
Positive Sentiment: Some commentators view the current valuation and recent price levels as presenting a long-term buying opportunity if Nike can stabilize growth and margins — a thesis that would reward patient investors if the turnaround materializes. Nike Stock Is Back to Where It Was More Than a Decade Ago and Everyone Is Talking About It. Is This a Generational Buying Opportunity?
Neutral Sentiment: Debate continues over geographic exposure — pieces note decent North America growth but worry about China dependence; geographic mix will determine how macro or regional shocks translate into results. Is the Problem With Nike’s Stock That It Has Too Much Exposure to China?
Negative Sentiment: Multiple outlets highlight a prolonged deterioration in growth and earnings over recent years, arguing the turnaround may take longer and be more difficult than management projects. Nike’s Growth Over the Past 5 Years Has Been Shockingly Bad, and Its Earnings Are Even Worse
Negative Sentiment: Recent coverage notes another sharp share-price drop as the market penalizes slower-than-expected progress under the new CEO; headline risk is keeping sentiment weak. Nike Shares Plummet Again. Will the Stock Ever Rebound?
Negative Sentiment: CICC downgraded NKE from Outperform to Market Perform and cut its price target, signaling reduced analyst conviction and potentially weighing on sentiment until clearer improvement appears. CICC Downgrades Nike to Market Perform
Negative Sentiment: Shareholder litigation interest has emerged, with a law firm investigating potential claims tied to executive conduct — an additional risk that can prolong uncertainty and legal costs. Nike, Inc. Shareholders Are Encouraged to Reach Out to Johnson Fistel
Negative Sentiment: Wider industry stress (e.g., Allbirds sale) underscores demand/competitive pressures in the sneaker market that could limit near-term upside for Nike until market dynamics improve. Allbirds sells for $39M amid tough period for sneaker industry

Institutional Trading of NIKE

Several large investors have recently bought and sold shares of the company. J. Stern & Co. LLP lifted its holdings in shares of NIKE by 49,010.4% during the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock valued at $3,061,555,000 after purchasing an additional 47,956,692 shares during the last quarter. Norges Bank purchased a new position in shares of NIKE during the fourth quarter valued at approximately $829,956,000. DZ BANK AG Deutsche Zentral Genossenschafts Bank Frankfurt am Main lifted its holdings in shares of NIKE by 3,129.9% during the second quarter. DZ BANK AG Deutsche Zentral Genossenschafts Bank Frankfurt am Main now owns 9,091,426 shares of the footwear maker’s stock valued at $645,855,000 after purchasing an additional 8,809,950 shares during the last quarter. Harris Associates L P purchased a new position in shares of NIKE during the second quarter valued at approximately $621,525,000. Finally, Capital World Investors lifted its holdings in shares of NIKE by 16.2% during the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after purchasing an additional 6,830,938 shares during the last quarter. 64.25% of the stock is owned by institutional investors.

NIKE Stock Down 3.1%

The company’s fifty day moving average price is $58.01 and its 200-day moving average price is $62.86. The stock has a market capitalization of $63.18 billion, a PE ratio of 28.26, a price-to-earnings-growth ratio of 2.34 and a beta of 1.31. The company has a quick ratio of 1.40, a current ratio of 2.14 and a debt-to-equity ratio of 0.50.

NIKE (NYSE:NKE – Get Free Report) last released its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.29 by $0.06. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The firm had revenue of $11.28 billion during the quarter, compared to analyst estimates of $11.23 billion. During the same period last year, the business earned $0.54 earnings per share. The business’s revenue was up .1% on a year-over-year basis. Analysts forecast that NIKE, Inc. will post 2.05 earnings per share for the current year.

NIKE Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were issued a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a dividend yield of 3.8%. The ex-dividend date was Monday, March 2nd. NIKE’s dividend payout ratio (DPR) is presently 108.61%.

About NIKE

(Get Free Report)

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.