Investment Analysts’ Weekly Ratings Changes for HubSpot (HUBS)

by · The Cerbat Gem

A number of firms have modified their ratings and price targets on shares of HubSpot (NYSE: HUBS) recently:

  • 5/11/2026 – HubSpot was downgraded by BNP Paribas Exane from “outperform” to “neutral”. They now have a $210.00 price target on the stock.
  • 5/11/2026 – HubSpot had its price target lowered by Barclays PLC from $300.00 to $270.00. They now have an “overweight” rating on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by Truist Financial Corporation from $300.00 to $230.00. They now have a “buy” rating on the stock.
  • 5/8/2026 – HubSpot had its “outperform” rating reaffirmed by Raymond James Financial, Inc.. They now have a $250.00 price target on the stock.
  • 5/8/2026 – HubSpot was given a new $381.00 price target by Sanford C. Bernstein.
  • 5/8/2026 – HubSpot was given a new $225.00 price target by Evercore Inc.
  • 5/8/2026 – HubSpot had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $382.00 price target on the stock.
  • 5/8/2026 – HubSpot was given a new $275.00 price target by Stifel Nicolaus.
  • 5/8/2026 – HubSpot was given a new $335.00 price target by Canaccord Genuity Group Inc..
  • 5/8/2026 – HubSpot had its price target lowered by UBS Group AG from $260.00 to $250.00. They now have a “buy” rating on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by KeyCorp from $340.00 to $290.00. They now have an “overweight” rating on the stock.
  • 5/8/2026 – HubSpot was downgraded by Cantor Fitzgerald from “overweight” to “neutral”. They now have a $200.00 price target on the stock, down from $325.00.
  • 5/8/2026 – HubSpot was downgraded by William Blair from “outperform” to “market perform”.
  • 5/8/2026 – HubSpot had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $250.00 price target on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by JPMorgan Chase & Co. from $530.00 to $425.00. They now have an “overweight” rating on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by Royal Bank Of Canada from $400.00 to $350.00. They now have an “outperform” rating on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by Wells Fargo & Company from $350.00 to $300.00. They now have an “overweight” rating on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by BMO Capital Markets from $285.00 to $230.00. They now have an “outperform” rating on the stock.
  • 5/8/2026 – HubSpot was downgraded by Citigroup Inc. from “buy” to “neutral”. They now have a $230.00 price target on the stock, down from $321.00.
  • 5/8/2026 – HubSpot had its price target lowered by Mizuho from $300.00 to $260.00. They now have an “outperform” rating on the stock.
  • 5/8/2026 – HubSpot had its price target lowered by Piper Sandler from $260.00 to $250.00. They now have an “overweight” rating on the stock.
  • 5/8/2026 – HubSpot had its “underperform” rating reaffirmed by Bank of America Corporation. They now have a $180.00 price target on the stock, down from $300.00.
  • 5/8/2026 – HubSpot had its price target lowered by Morgan Stanley from $405.00 to $350.00. They now have an “overweight” rating on the stock.
  • 4/30/2026 – HubSpot had its price target lowered by Citigroup Inc. from $368.00 to $321.00. They now have a “buy” rating on the stock.
  • 4/21/2026 – HubSpot had its “buy” rating reaffirmed by BTIG Research. They now have a $300.00 price target on the stock.
  • 4/19/2026 – HubSpot was downgraded by Wall Street Zen from “strong-buy” to “buy”.
  • 4/16/2026 – HubSpot had its price target lowered by Canaccord Genuity Group Inc. from $485.00 to $350.00. They now have a “buy” rating on the stock.
  • 4/16/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $400.00 price target on the stock.
  • 4/14/2026 – HubSpot had its price target lowered by UBS Group AG from $325.00 to $260.00. They now have a “buy” rating on the stock.
  • 4/14/2026 – HubSpot had its price target lowered by Piper Sandler from $280.00 to $260.00. They now have an “overweight” rating on the stock.
  • 4/14/2026 – HubSpot was downgraded by Zacks Research from “strong-buy” to “hold”.
  • 4/11/2026 – HubSpot was upgraded by Wall Street Zen from “buy” to “strong-buy”.
  • 4/10/2026 – HubSpot had its “buy” rating reaffirmed by Citigroup Inc..
  • 4/2/2026 – HubSpot had its price target lowered by Stifel Nicolaus from $375.00 to $325.00. They now have a “buy” rating on the stock.
  • 3/31/2026 – HubSpot is now covered by Bank of America Corporation. They set a “buy” rating and a $300.00 price target on the stock.

Insider Buying and Selling

In related news, Director Lorrie M. Norrington purchased 1,313 shares of the stock in a transaction that occurred on Monday, May 11th. The stock was purchased at an average cost of $190.42 per share, for a total transaction of $250,021.46. Following the acquisition, the director owned 2,838 shares in the company, valued at approximately $540,411.96. This trade represents a 86.10% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Yamini Rangan acquired 2,750 shares of HubSpot stock in a transaction on Tuesday, May 12th. The shares were bought at an average price of $189.84 per share, for a total transaction of $522,060.00. Following the purchase, the chief executive officer owned 102,982 shares of the company’s stock, valued at $19,550,102.88. This represents a 2.74% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders have acquired 14,063 shares of company stock valued at $2,585,781 and have sold 17,707 shares valued at $4,363,049. 4.00% of the stock is currently owned by insiders.

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.

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