Keystone Financial Planning Inc. Sells 2,422 Shares of McDonald’s Corporation $MCD

10 Sep 2026, 06:56 by Renee Jackson · The Cerbat Gem

Keystone Financial Planning Inc. decreased its holdings in shares of McDonald’s Corporation (NYSE:MCD – Free Report) by 28.6% in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 6,046 shares of the fast-food giant’s stock after selling 2,422 shares during the quarter. McDonald’s makes up about 0.4% of Keystone Financial Planning Inc.’s investment portfolio, making the stock its 25th biggest holding. Keystone Financial Planning Inc.’s holdings in McDonald’s were worth $1,634,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Ascentis Wealth Management LLC raised its stake in McDonald’s by 4,008.8% in the second quarter. Ascentis Wealth Management LLC now owns 84,230 shares of the fast-food giant’s stock valued at $22,768,000 after buying an additional 82,180 shares during the period. Borer Denton & Associates Inc. boosted its stake in shares of McDonald’s by 16.9% during the 2nd quarter. Borer Denton & Associates Inc. now owns 13,859 shares of the fast-food giant’s stock worth $3,746,000 after acquiring an additional 2,000 shares during the period. Peterson Wealth Services boosted its stake in shares of McDonald’s by 3,294.5% during the 4th quarter. Peterson Wealth Services now owns 11,779 shares of the fast-food giant’s stock worth $3,600,000 after acquiring an additional 11,432 shares during the period. HighTower Advisors LLC increased its holdings in shares of McDonald’s by 7.1% during the 2nd quarter. HighTower Advisors LLC now owns 1,471,725 shares of the fast-food giant’s stock worth $397,822,000 after acquiring an additional 97,060 shares during the last quarter. Finally, Harbour Investments Inc. increased its holdings in shares of McDonald’s by 84.4% during the 4th quarter. Harbour Investments Inc. now owns 35,510 shares of the fast-food giant’s stock worth $10,853,000 after acquiring an additional 16,252 shares during the last quarter. 70.29% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

MCD has been the subject of several research reports. TD Cowen reaffirmed a “hold” rating on shares of McDonald’s in a report on Tuesday, August 4th. Royal Bank Of Canada decreased their price objective on shares of McDonald’s from $305.00 to $295.00 and set a “sector perform” rating on the stock in a report on Wednesday, August 5th. Piper Sandler set a $286.00 target price on shares of McDonald’s in a research note on Tuesday, August 4th. BTIG Research restated a “buy” rating and set a $350.00 target price on shares of McDonald’s in a research note on Wednesday, August 5th. Finally, Deutsche Bank Aktiengesellschaft lifted their target price on shares of McDonald’s from $335.00 to $345.00 and gave the stock a “buy” rating in a report on Wednesday, August 5th. One research analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating and eleven have assigned a Hold rating to the company. According to MarketBeat, McDonald’s has a consensus rating of “Moderate Buy” and a consensus target price of $321.35.

Get Our Latest Report on McDonald’s

McDonald’s Price Performance

Shares of NYSE MCD opened at $253.59 on Thursday. The firm has a market cap of $179.45 billion, a price-to-earnings ratio of 20.60, a P/E/G ratio of 2.76 and a beta of 0.41. The stock’s fifty day moving average price is $268.81 and its two-hundred day moving average price is $287.58. McDonald’s Corporation has a one year low of $253.35 and a one year high of $341.75.

McDonald’s (NYSE:MCD – Get Free Report) last announced its earnings results on Tuesday, August 4th. The fast-food giant reported $3.38 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.32 by $0.06. McDonald’s had a net margin of 31.72% and a negative return on equity of 572.06%. The company had revenue of $7.10 billion during the quarter, compared to analysts’ expectations of $7.13 billion. During the same quarter in the previous year, the business posted $3.19 earnings per share. McDonald’s’s quarterly revenue was up 3.7% on a year-over-year basis. On average, equities analysts anticipate that McDonald’s Corporation will post 12.88 earnings per share for the current fiscal year.

McDonald’s Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, September 16th. Shareholders of record on Tuesday, September 1st will be given a dividend of $1.86 per share. This represents a $7.44 dividend on an annualized basis and a dividend yield of 2.9%. The ex-dividend date is Tuesday, September 1st. McDonald’s’s dividend payout ratio is presently 60.44%.

McDonald’s News Roundup

Here are the key news stories impacting McDonald’s this week:

Positive Sentiment: McDonald’s is launching several traffic-driving initiatives, including a one-day $1 cheeseburger promotion, new SpongeBob and One Piece Happy Meal toys, and a first-of-its-kind fall flavor in Canada replacing the company’s traditional pumpkin-spice offering. These campaigns could support customer visits and seasonal sales, although their financial impact is likely limited. McDonald’s Is Offering $1 Cheeseburgers
Positive Sentiment: Analysts continue to view McDonald’s as a relatively defensive consumer stock amid uncertainty around inflation and Federal Reserve policy. Its franchise-heavy model, global scale and dividend profile may provide support if market volatility increases. Defensive Stocks to Watch
Neutral Sentiment: McDonald’s is slowing its restaurant expansion pace to protect returns as development costs rise and consumers remain price-sensitive. The strategy may improve the economics of new locations, but it also implies a more measured growth outlook. McDonald’s Slower Expansion Pace
Negative Sentiment: McDonald’s reportedly faces potentially significant fines related to the use of disposable cups. If confirmed, the penalties could increase costs and add to environmental-compliance risk. McDonald’s Faces Millions in Fines
Negative Sentiment: Some consumer coverage criticizes new menu items and reduced children’s amenities, potentially highlighting affordability, value and customer-experience concerns. These stories are primarily reputational and are unlikely to materially affect near-term financial results on their own.

McDonald’s Profile

(Free Report)

McDonald’s Corporation is a global quick-service restaurant company that operates and franchises restaurants under the McDonald’s brand. Its restaurants serve a menu that includes hamburgers, cheeseburgers, chicken sandwiches, French fries, breakfast items, desserts, salads, beverages and coffee. Offerings vary by market, and many locations provide drive-thru service, delivery and digital ordering through the McDonald’s mobile app.