Marc Benioff Sells 2,250 Shares of Salesforce (NYSE:CRM) Stock

17 Sep 2025, 13:04 by Doug Wharley · The Cerbat Gem

Salesforce Inc. (NYSE:CRM – Get Free Report) CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction that occurred on Monday, September 15th. The stock was sold at an average price of $242.39, for a total transaction of $545,377.50. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $2,887,245,694.69. This trade represents a 0.02% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website.

Marc Benioff also recently made the following trade(s):

On Friday, September 12th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $243.91, for a total transaction of $548,797.50.
On Wednesday, September 10th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $246.66, for a total transaction of $554,985.00.
On Monday, September 8th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $251.12, for a total value of $565,020.00.
On Thursday, September 4th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $241.50, for a total value of $543,375.00.
On Tuesday, September 2nd, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $251.66, for a total value of $566,235.00.
On Friday, August 29th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $255.30, for a total value of $574,425.00.
On Wednesday, August 27th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $248.56, for a total value of $559,260.00.
On Monday, August 25th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $247.57, for a total value of $557,032.50.
On Friday, August 22nd, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $247.67, for a total value of $557,257.50.
On Wednesday, August 20th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $246.07, for a total value of $553,657.50.

Salesforce Stock Performance

Shares of Salesforce stock opened at $239.09 on Wednesday. The business has a fifty day simple moving average of $251.97 and a two-hundred day simple moving average of $263.73. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The firm has a market capitalization of $227.61 billion, a P/E ratio of 34.75, a P/E/G ratio of 2.21 and a beta of 1.22. Salesforce Inc. has a 12 month low of $226.48 and a 12 month high of $369.00.

Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.78 by $0.13. The firm had revenue of $10.24 billion during the quarter, compared to analyst estimates of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.Salesforce’s quarterly revenue was up 9.8% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, equities analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be issued a $0.416 dividend. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is presently 24.13%.

Analyst Upgrades and Downgrades

Several equities research analysts recently commented on the company. Stephens reduced their price objective on Salesforce from $311.00 to $309.00 and set an “equal weight” rating for the company in a report on Friday, May 30th. UBS Group cut their price target on Salesforce from $300.00 to $260.00 and set a “neutral” rating for the company in a research note on Monday, August 18th. Erste Group Bank cut Salesforce from a “buy” rating to a “hold” rating in a research report on Thursday, June 5th. The Goldman Sachs Group raised their price target on Salesforce from $340.00 to $385.00 and gave the company a “buy” rating in a report on Thursday, May 29th. Finally, KeyCorp dropped their price target on Salesforce from $440.00 to $400.00 and set an “overweight” rating for the company in a research note on Thursday, September 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, ten have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $332.58.

View Our Latest Research Report on Salesforce

Institutional Investors Weigh In On Salesforce

A number of large investors have recently made changes to their positions in CRM. Coign Capital Advisors LLC lifted its stake in Salesforce by 1.7% during the 1st quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider’s stock worth $586,000 after acquiring an additional 37 shares in the last quarter. Staley Capital Advisers Inc. grew its stake in shares of Salesforce by 1.1% in the first quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider’s stock worth $897,000 after acquiring an additional 38 shares in the last quarter. KDT Advisors LLC grew its stake in shares of Salesforce by 4.1% in the first quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock worth $260,000 after acquiring an additional 38 shares in the last quarter. Liberty One Investment Management LLC grew its stake in shares of Salesforce by 1.2% in the first quarter. Liberty One Investment Management LLC now owns 3,165 shares of the CRM provider’s stock worth $849,000 after acquiring an additional 39 shares in the last quarter. Finally, First Command Advisory Services Inc. grew its stake in shares of Salesforce by 7.3% in the first quarter. First Command Advisory Services Inc. now owns 572 shares of the CRM provider’s stock worth $154,000 after acquiring an additional 39 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

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