Amazon.com (NASDAQ:AMZN) Trading 1.4% Higher on Analyst Upgrade

04 May 2026, 17:10 by Teresa Graham · The Cerbat Gem

Shares of Amazon.com, Inc. (NASDAQ:AMZN) traded up 1.4% during trading on Monday after DZ Bank raised their price target on the stock from $295.00 to $320.00. DZ Bank currently has a buy rating on the stock. Amazon.com traded as high as $276.10 and last traded at $271.9020. 48,783,856 shares were traded during trading, a decline of 3% from the average session volume of 50,499,281 shares. The stock had previously closed at $268.26.

A number of other equities research analysts also recently issued reports on AMZN. Argus reiterated a “buy” rating and issued a $325.00 target price on shares of Amazon.com in a research report on Friday, February 6th. President Capital dropped their price target on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research note on Tuesday, February 10th. William Blair reiterated an “outperform” rating on shares of Amazon.com in a report on Thursday, April 9th. Moffett Nathanson boosted their target price on Amazon.com from $283.00 to $288.00 and gave the company a “buy” rating in a research note on Tuesday, April 7th. Finally, Bank of America raised their price target on Amazon.com from $298.00 to $310.00 and gave the stock a “buy” rating in a research note on Thursday. Fifty-six analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $311.65.

Check Out Our Latest Report on Amazon.com

Insider Activity

In other Amazon.com news, CEO Andrew R. Jassy sold 31,000 shares of the company’s stock in a transaction that occurred on Friday, April 17th. The stock was sold at an average price of $255.00, for a total value of $7,905,000.00. Following the completion of the transaction, the chief executive officer owned 2,207,118 shares of the company’s stock, valued at $562,815,090. This represents a 1.39% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 20,500 shares of Amazon.com stock in a transaction that occurred on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the sale, the chief executive officer directly owned 499,861 shares in the company, valued at $122,465,945. The trade was a 3.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 128,035 shares of company stock valued at $28,827,479. Corporate insiders own 8.90% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Launch of Amazon Supply Chain Services — Amazon formally opened its freight, distribution, fulfillment and parcel network to outside businesses, signaling a new monetization path for its logistics footprint (an “AWS‑like” play for logistics). This expands AMZN’s addressable market and is the primary catalyst for today’s strength. Amazon Launches Amazon Supply Chain Services (BusinessWire)
Positive Sentiment: Immediate market reaction favors Amazon — Investors bid AMZN up as legacy carriers (UPS, FDX) sold off sharply, reflecting belief that Amazon can undercut incumbents on cost and capture third‑party logistics spend. The sector repricing reinforces the growth/competitive narrative for AMZN. UPS, FedEx stocks sink after Amazon expands logistics network (CNBC)
Positive Sentiment: Analyst support: higher price target and buy ratings — New Street raised AMZN’s target to $350 and Jefferies reaffirmed a buy; analyst upgrades/targets give investors near‑term upside conviction tied to AWS and new initiatives. New Street adjusts price target on Amazon to $350 (MarketScreener)
Positive Sentiment: AWS opening new defense opportunity — With Pentagon cyber rules tightening, AWS could win additional defense/cloud contracts, supporting recurring high‑margin revenue beyond e‑commerce. This is another bullish fundamental tailwind for AMZN. AWS sees new defense opportunity as Pentagon cyber rules tighten (TipRanks)
Neutral Sentiment: Unusual options activity — Large institutional volume in AMZN options today indicates active positioning (both calls and puts); this increases intraday volatility risk but also shows heavy interest/liquidity. Watch options flow for directional conviction. Huge, Unusual Volume of Amazon Options Trade Today (Barchart)
Negative Sentiment: Heavy capex and near‑term cash flow pressure — Amazon’s massive AI/data‑center and logistics capex has compressed free cash flow; some investors remain concerned about cash burn and execution risk as capex continues. This is a longer‑term margin/cash‑conversion risk to monitor. Amazon’s Massive Capex Spending Reduces FCF (Barchart)
Negative Sentiment: Macro/geopolitical drag can still weigh on shares — Oil/market shocks and broader risk‑off moves (e.g., Middle East tensions and a jump in oil) could pressure AMZN along with the rest of tech, even as company‑specific news remains positive. Oil jumps 5%, S&P 500 drops as Iran strikes UAE port (Benzinga)

Hedge Funds Weigh In On Amazon.com

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Vanguard Group Inc. raised its holdings in shares of Amazon.com by 1.1% in the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock worth $158,348,557,000 after buying an additional 8,913,959 shares in the last quarter. State Street Corp boosted its stake in Amazon.com by 1.8% in the 4th quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock valued at $89,708,913,000 after buying an additional 6,971,680 shares in the last quarter. Geode Capital Management LLC boosted its stake in Amazon.com by 1.1% in the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock valued at $51,753,622,000 after buying an additional 2,479,324 shares in the last quarter. Norges Bank bought a new stake in Amazon.com in the fourth quarter valued at $32,868,735,000. Finally, Auto Owners Insurance Co raised its stake in Amazon.com by 27,376.7% during the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares in the last quarter. 72.20% of the stock is owned by institutional investors.

Amazon.com Stock Up 1.4%

The stock has a market capitalization of $2.92 trillion, a price-to-earnings ratio of 32.52, a price-to-earnings-growth ratio of 2.01 and a beta of 1.46. The firm has a 50 day simple moving average of $223.63 and a 200-day simple moving average of $227.48. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.59 EPS. On average, sell-side analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.