Harte Hanks, Inc. (NASDAQ:HHS) Sees Significant Drop in Short Interest

by · The Cerbat Gem

Harte Hanks, Inc. (NASDAQ:HHS – Get Free Report) was the target of a significant decline in short interest in the month of September. As of September 15th, there was short interest totaling 32,816 shares, a decline of 50.9% from the August 31st total of 66,873 shares. Based on an average daily trading volume, of 125,196 shares, the short-interest ratio is presently 0.3 days. Approximately 0.5% of the company’s shares are short sold.

Institutional Investors Weigh In On Harte Hanks

A number of hedge funds and other institutional investors have recently bought and sold shares of HHS. Krilogy Financial LLC boosted its stake in Harte Hanks by 28.5% in the first quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock valued at $268,000 after acquiring an additional 26,175 shares in the last quarter. Raffles Associates LP acquired a new position in shares of Harte Hanks during the second quarter worth $190,000. Finally, BlackRock Inc. acquired a new position in shares of Harte Hanks during the second quarter worth $41,000. Hedge funds and other institutional investors own 33.75% of the company’s stock.

Harte Hanks Price Performance

Shares of HHS stock traded up $0.03 during mid-day trading on Tuesday, hitting $4.63. The stock had a trading volume of 20,223 shares, compared to its average volume of 61,686. Harte Hanks has a 12-month low of $2.00 and a 12-month high of $4.67. The firm’s 50-day moving average is $3.59 and its two-hundred day moving average is $2.92. The firm has a market capitalization of $34.49 million, a P/E ratio of -6.09 and a beta of 0.09.

Harte Hanks (NASDAQ:HHS – Get Free Report) last announced its quarterly earnings results on Friday, August 14th. The business services provider reported ($0.67) EPS for the quarter. Harte Hanks had a negative net margin of 3.70% and a negative return on equity of 30.14%. The firm had revenue of $37.98 million for the quarter.

Analysts Set New Price Targets

Separately, Weiss Ratings upgraded shares of Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research note on Friday, August 28th. One investment analyst has rated the stock with a Sell rating, According to data from MarketBeat.com, Harte Hanks has a consensus rating of “Sell”.

View Our Latest Stock Analysis on HHS

Harte Hanks Company Profile

(Get Free Report)

Harte Hanks, Inc is a customer experience and marketing services company that helps businesses acquire, engage and retain customers. The company combines data, technology and customer interaction services to support marketing programs across multiple channels, including digital, email, direct mail, telephone and other forms of communication.

Its services include customer care and contact-center operations, database and data management, analytics, campaign development, customer acquisition, fulfillment and other marketing support activities.

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