Amazon.com (NASDAQ:AMZN) Receives “Buy” Rating from Barclays

17 Apr 2026, 09:50 by Jessica Moore · The Cerbat Gem

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating reaffirmed by Barclays in a research note issued on Friday,MarketScreener reports.

A number of other equities research analysts have also commented on AMZN. Oppenheimer set a $260.00 price target on Amazon.com and gave the company an “outperform” rating in a research report on Friday, February 6th. Weiss Ratings reiterated a “buy (b)” rating on shares of Amazon.com in a research report on Friday, March 27th. Jefferies Financial Group reiterated a “buy” rating on shares of Amazon.com in a research report on Friday, April 10th. Wedbush reduced their price target on Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. Finally, Moffett Nathanson boosted their price target on shares of Amazon.com from $283.00 to $288.00 and gave the company a “buy” rating in a research report on Tuesday, April 7th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $287.38.

Read Our Latest Research Report on Amazon.com

Amazon.com Trading Up 1.5%

Amazon.com stock opened at $253.34 on Friday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The stock has a 50-day simple moving average of $212.95 and a 200 day simple moving average of $224.88. Amazon.com has a 52 week low of $165.29 and a 52 week high of $258.60. The stock has a market capitalization of $2.72 trillion, a P/E ratio of 35.33, a PEG ratio of 1.86 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same period last year, the business earned $1.86 earnings per share. The business’s revenue was up 13.6% compared to the same quarter last year. Analysts expect that Amazon.com will post 6.31 earnings per share for the current year.

Insider Activity

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.18, for a total value of $4,077,336.96. Following the transaction, the chief executive officer directly owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. This trade represents a 0.88% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, VP Shelley Reynolds sold 2,695 shares of the firm’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.90, for a total transaction of $554,900.50. Following the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at $24,662,702. This represents a 2.20% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 93,186 shares of company stock valued at $19,921,739. 9.70% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of the company. Brighton Jones LLC grew its holdings in shares of Amazon.com by 10.9% during the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after buying an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC grew its holdings in Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG increased its holdings in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE raised its position in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new stake in shares of Amazon.com in the fourth quarter valued at $2,153,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s $11.6B acquisition of Globalstar signals a bigger push into low‑Earth‑orbit/satellite services (Kuiper/LEO strategy), which investors priced as strategically accretive to connectivity and device initiatives. Amazon’s $12B Globalstar Acquisition Paid for Itself
Positive Sentiment: AWS momentum: Fox chose AWS as its preferred AI cloud provider and NiSource expanded power deals with Amazon to support data‑center growth — both validate AWS as a major AI infrastructure beneficiary. Fox chooses AWS NiSource power deal
Positive Sentiment: Wall Street and high‑profile investors remain supportive — TD Cowen and Truist reaffirm/raise price targets and investors like Brad Gerstner have been buying, backing multiple expansion tied to AWS/AI upside. Truist price target raise Gerstner buying AMZN
Neutral Sentiment: Insider activity: CEO Douglas Herrington sold 20,500 shares under a prearranged 10b5‑1 plan — routine but noted by market watchers. CEO insider sale
Neutral Sentiment: Amazon ecosystem investments: filings show Amazon‑backed X‑Energy aiming for an IPO and the company is pushing theatrical releases — strategic diversification but indirect to near‑term EPS. X‑Energy IPO filing
Negative Sentiment: Marketplace unrest: hundreds of large third‑party sellers staged an ad boycott over payout and ad‑payment policy changes plus a temporary fuel surcharge — could pressure retail/ad revenue and seller relations near term. Sellers boycott Amazon ads
Negative Sentiment: Regulatory/reputational risks: California officials allege Amazon pressured sellers to raise competitor prices; separate consumer suits (e.g., Fire TV complaint) add legal overhang. California seller claims Fire TV lawsuit
Negative Sentiment: Valuation caution: some analysts flagged the recent rally as overbought and warned a pullback is possible despite long‑term catalysts. Overbought concerns

Amazon.com Company Profile

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.