Pinterest forecasts upbeat quarterly revenue on resilient advertiser spending

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May 4 : Pinterest forecast second-quarter revenue above analysts' estimates on Monday, helped by steady spending from advertisers as the image-sharing platform sharpens its ad offerings with deeper artificial intelligence integration.

The company has been stepping up investments in AI, rolling out enhancements to its Performance+ ad suite to automate ad creation and improve personalized targeting, which have started to bear fruit.

The results come a month after activist investor Elliott disclosed a fresh $1 billion equity stake, backing Pinterest's strategy for ad revenue and supporting a newly announced $3.5 billion share repurchase program.

Pinterest has struggled to keep pace with deep-pocketed rivals such as Meta's Instagram and Facebook, as major advertisers scaled back spending on its platform as AI tools rapidly reshape the online advertising market and tariff-driven costs force brands to protect margins.

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Rival platforms are also leaning into AI to boost growth. Reddit last week forecast strong revenue gains driven by rising returns from its own AI-powered advertising tools.

Pinterest closed its acquisition of tvScientific in February, aiming to extend advertisers' reach beyond social media and into connected TV.

The company expects second-quarter revenue in the range of $1.13 billion to $1.15 billion, above analysts' estimates of $1.11 billion, according to data compiled by LSEG.

It ended the first quarter with 631 million global monthly active users, up from the 570 million it had reported last year, a sign that its core product remains appealing to consumers seeking inspiration for everything from home decor to fashion and recipes.

Revenue for the first quarter rose 18 per cent to $1.01 billion, above estimates of $966.25 million.

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