Perplexity AI in talks to raise funds at $18 billion valuation, Bloomberg News reports

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Artificial intelligence startup Perplexity is in talks to raise funds at an $18 billion valuation, Bloomberg News reported on Thursday, representing a substantial increase from the $9 billion valuation reported by Reuters in November.

The company has discussed raising between $500 million and $1 billion in the round, the report added.

The AI startup has been upgrading features on its platform to better compete with Google's Gemini and Microsoft-backed OpenAI's ChatGPT.

OpenAI closed a $6.6 billion funding round in October, which could value the company at $157 billion and cement its position as one of the most valuable private companies in the world.

Perplexity did not immediately respond to a Reuters request for comment.

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