Shaping the future of tourism at the Bali & Beyond Travel Fair

Brought to you by Bali & Beyond Travel Fair

The 11th edition of the Bali & Beyond Travel Fair (BBTF) 2025 concluded with a vision toward sustainable, culinary-led tourism on June 13 at the Bali International Convention Center, Nusa Dua – further cementing its status as Indonesia’s leading international B2B travel marketplace.

The event brought together 529 buyers from 45 countries and 499 sellers and exhibitors representing diverse destinations across the archipelago.

“BBTF is proud to contribute to the sustained growth of Indonesia’s tourism sector by building a trusted platform that connects markets, strengthens partnerships, and showcases our rich and diverse destinations,” said I Putu Winastra, S.AB, M.A.P., chairman of BBTF 2025 and the Bali regional chairman of ASITA (Association of the Indonesian Tours and Travel Agencies). “With support from the Ministry of Tourism, the Ministry of Foreign Affairs, the Bali Provincial Government, and stakeholders across industries, BBTF continues to serve as a powerful bridge between Indonesia and the world – starting from Bali.”

BBTF offers a unique blend of curated business meetings and immersive post-show tours, enabling buyers not only to negotiate and build partnerships but also to experience the destinations firsthand. These tailored programmes deepen engagement through authentic storytelling, cultural immersion, and collaborative product development.

A key milestone at this year’s event was the signing of a Memorandum of Understanding (MoU) between ASITA Bali and the Namibia Tourism Board (NTB), establishing a long-term tourism partnership between Indonesia and Namibia. The agreement encompasses familiarisation trips, workshops, influencer and media exchanges, collaborative tour packages, and social responsibility programmes. Designed as a non-commercial commitment, the MoU also supports shared participation in exhibitions, training, and promotional content – laying the groundwork for sustainable, mutually beneficial cooperation.

“BBTF helps us align with diversity market expectations and refine Bali’s positioning as a competitive global destination,” said Ida Ayu Indah Yustikarini, SS., M.Hum, head of Marketing at the Bali Government Tourism Office. “We continue to develop integrated travel patterns across Bali’s regencies to promote dispersal and prevent overcrowding – BBTF supports this shift toward sustainable and high-quality tourism.”

Echoing this sentiment, Christopher Chung, senior director of Sales & Distribution, Indonesia & Malaysia at Marriott Bonvoy, stated: “Our five-year partnership with BBTF underscores the strategic importance of this event in our annual calendar. Through ‘Bali to Bali’ – our initiative to work with local suppliers – we demonstrate our commitment to sustainability, consistency, and collaboration.”

During the closing ceremony, the organising committee officially announced the 12th edition of BBTF will take place on May 28 to 30, 2026 at the BICC, with the theme: ‘Redefining Indonesia’s Gastronomy Journey: A Celebration of Taste, Culture, and Sustainable Heritage.’

In 2026, BBTF will spotlight Indonesia’s culinary heritage as a new tourism frontier – highlighting how food connects travelers to local ecosystems, traditions, and communities.

“Gastronomy is more than just taste – it’s a lens through which we understand heritage, connect with people, and preserve cultures,” said Winastra. “This theme reflects our belief that food tourism can empower communities, support biodiversity, and offer deeper, more conscious travel experiences.”

In a change from previous editions, the traditional tourism talk show will be replaced by a more personal and elegant Welcome Dinner at The Laguna, a Luxury Collection Resort & Spa, to set a warm tone for BBTF 2026.

The upcoming theme also signals BBTF’s growing influence not only as a travel marketplace but also as a policy-influencing platform. With its commitment to the UN Sustainable Development Goals, BBTF now stands as one of the few global trade shows advocating low-impact, high-value tourism through cultural authenticity and environmental stewardship.

While digital platforms continue to expand global reach, speakers at BBTF 2025 agreed that nothing replaces the human connection and trust built through face-to-face engagement.
BBTF is where dialogue becomes action, and partnerships evolve into long-term commitments.

Join us for BBTF 2026 and be part of a new tourism era shaped by culture, cuisine, and conscious collaboration.

Early bird registration is now open. Contact: info@bbtf.co.id or visit www.bbtf.co.id.