Trump And Melania Meme Coins Down 50% Since Weekend Peak

Topline

A pair of crypto tokens launched by President Donald Trump and First Lady Melania Trump have dropped in value by more than 50% since their weekend peak, highlighting the volatile nature of so-called “meme coins”—which several crypto executives warned could harm their industry’s reputation.

Key Facts

The OFFICIAL TRUMP token or $TRUMP, fell to $37.85 on Tuesday morning—down around 50% from Sunday’s peak of around $75.

The selloff has slashed $TRUMP to $7.56 billion—down from more than $15 billion on Sunday—although it remains the 25th most valuable crypto token in the market.

The price of the first lady’s “Official Melania Meme” or $MELANIA token stood at $4.31 on Tuesday—down nearly 70% from its peak of $13.70 on Monday.

The $MELANIA meme coin’s market cap has fallen below $900 million, a steep drop from the $2 billion mark it breached on Monday—hours after its launch.

The slump in the two tokens—which are trading on the Solana blockchain platform—also appears to have hit the platform’s native SOL token, whose price has fallen more than 5% in the last 24 hours to $240.

Bitcoin, the world’s most valuable cryptocurrency, is also down around 4% from Monday’s all-time high of around $109,000.

What Do We Know About $trump?

Trump announced the launch of his meme coin in a Truth Social post on Friday night, saying: “My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING!” The token’s price surged overnight and had more than tripled by Saturday morning before hitting an all-time high of $75 on Sunday. The coin’s website says 200 million tokens were made available at launch and overall supply will slowly grow to a billion tokens over the next three years. The unreleased 800 million tokens are currently being held by Trump Organization affiliate CIC Digital LLC and Fight Fight Fight LLC—which was incorporated in Delaware on January 7.

What Do We Know About $melania?

The first lady announced the launch of her coin on Sunday afternoon. The $MELANIA meme coin was being distributed by MKT World, a Florida company incorporated by Melania Trump in 2021. According to the coin’s website, the first lady’s team has reserved 35% of the token’s supply—which will remain locked for the first 30 days. Like the $TRUMP coin website, the $MELANIA purchase page also includes a disclaimer stating the tokens are “digital collectibles intended to function as an expression of support for and engagement with the values embodied by the symbol MELANIA. and the associated artwork.” The note then adds that the meme coins are not intended to be “an investment opportunity, investment contract, or security of any type.”

Surprising Fact

The $TRUMP coin took a big hit on Sunday night, tanking nearly 40% to $35, shortly after the launch of the $MELANIA coin. However, it was able to pare back some of the losses and rise to around $53 after investment app Robinhood announced the token was “now available to trade” on its platform.