Greggs hikes price of sausage rolls again as customers say 'it's disgraceful'

It marks the second time in six months that bakery chain Greggs has upped the price of its sausage roll, after it rose from £1.25 from £1.20 last year

Greggs has hiked the price of its sausage roll again - and customers aren’t impressed.

The bakery chain has increased the price of its most popular menu item by 5p, to £1.30. It marks the second time in six months that Greggs has upped the price of its sausage roll, after it rose from £1.25 from £1.20 last year. The increase was spotted at its Shields Road branch in Newcastle - however, it’s worth noting that prices do vary based on your location, with some Greggs branches charging up to £1.40 for a sausage roll.

Linda Johnson, 74, a retired quality control inspector, said: "It's now £3.90 for four sausage rolls. I wouldn't pay that - I would tell them to stick it. A sausage roll used to be £1, now it's £1.30. I know everyone is watching their pennies but the whole point of Greggs is that it's cheap and cheerful.

“I usually hand over the correct change but when I went to pay I was told that the prices had gone up. I bought a coffee which is up from £1.60 to £1.70. It's still cheaper than supermarket coffee or other big brands so I will still go there."

Heather Hife, 62, a carer, added: "It's disgraceful that they have raised their prices. They are a big company and are making a lot of profit. They shouldn't be putting them up. The prices already went up before. I will stop buying sausage rolls when they reach £1.50." A Greggs worker said: "It went up just after Christmas. There have been a few complaints from regular customers who have noticed the increase."

Greggs charged just 85p for its sausage roll in 2016 but since then, the price has gone up seven times - the last time was in July, when both the meat and vegan versions were increased by 5p. The Mirror has contacted Greggs for comment.

It comes after Greggs today warned it will have to put prices up due to the planned rise in employer National Insurance contributions and the minimum wage, set to take effect in April. The bakery chain said “employment costs will result in further overall cost inflation, although wage increases should provide support to consumers”.

The bakery chain made £2billion in annual sales for the first time last year, but sales came in behind growth of 5% in the previous quarter. Chief executive Roisin Currie said that lower consumer confidence “continues to impact high-street footfall and expenditure”.

But she added: “Our value-for-money offer and the quality of our freshly prepared food and drink position us well to meet the headwinds we expect to see in the year ahead, and we remain confident in the significant long-term opportunity for growth.”