Amazon.com (NASDAQ:AMZN) Trading Up 2.1% – Time to Buy?
by Michael Walen · The Markets DailyShares of Amazon.com, Inc. (NASDAQ:AMZN) shot up 2.1% on Friday . The company traded as high as $240.45 and last traded at $239.16. 33,532,513 shares traded hands during trading, a decline of 21% from the average session volume of 42,411,164 shares. The stock had previously closed at $234.34.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
- Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
- Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big‑box market share. Amazon Bets Big On Brick-And-Mortar
- Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
- Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie‑ins) that are strategically interesting but unlikely to move near‑term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
- Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near‑term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
- Negative Sentiment: Some sell‑side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near‑term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast
Wall Street Analyst Weigh In
A number of equities analysts have commented on AMZN shares. Zacks Research lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. Roth Mkm lifted their price target on Amazon.com from $250.00 to $270.00 and gave the company a “buy” rating in a report on Friday, October 31st. Wall Street Zen lowered shares of Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Wolfe Research restated an “outperform” rating and issued a $275.00 price objective on shares of Amazon.com in a research report on Monday, January 5th. Finally, Jefferies Financial Group reaffirmed a “buy” rating and issued a $300.00 target price (up from $275.00) on shares of Amazon.com in a research note on Monday, January 5th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $295.42.
Get Our Latest Analysis on Amazon.com
Amazon.com Trading Up 2.1%
The company has a market capitalization of $2.56 trillion, a price-to-earnings ratio of 33.78, a P/E/G ratio of 1.45 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The business’s 50-day simple moving average is $231.59 and its 200-day simple moving average is $228.89.
Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the company earned $1.43 EPS. Amazon.com’s revenue was up 13.4% on a year-over-year basis. On average, research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.
Insider Activity at Amazon.com
In other news, Director Keith Brian Alexander sold 900 shares of the stock in a transaction on Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the transaction, the director owned 7,170 shares of the company’s stock, valued at $1,670,610. This represents a 11.15% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is owned by company insiders.
Institutional Trading of Amazon.com
A number of institutional investors and hedge funds have recently modified their holdings of the stock. Fairway Wealth LLC increased its position in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares in the last quarter. Carderock Capital Management Inc. bought a new position in Amazon.com during the second quarter worth about $27,000. Sellwood Investment Partners LLC acquired a new position in Amazon.com in the third quarter valued at about $27,000. Maryland Capital Advisors Inc. increased its holdings in shares of Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 95 shares in the last quarter. Finally, Ryan Investment Management Inc. bought a new stake in shares of Amazon.com in the second quarter worth about $48,000. 72.20% of the stock is owned by institutional investors.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.