Reviewing Adaptive Medias (OTCMKTS:ADTM) & Integral Ad Science (NASDAQ:IAS)

Adaptive Medias (OTCMKTS:ADTM – Get Free Report) and Integral Ad Science (NASDAQ:IAS – Get Free Report) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

Institutional and Insider Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Adaptive Medias and Integral Ad Science, as provided by MarketBeat.com.

Integral Ad Science has a consensus price target of $11.52, indicating a potential upside of 11.43%. Given Integral Ad Science’s stronger consensus rating and higher possible upside, analysts plainly believe Integral Ad Science is more favorable than Adaptive Medias.

Earnings and Valuation

This table compares Adaptive Medias and Integral Ad Science”s gross revenue, earnings per share and valuation.

Integral Ad Science has higher revenue and earnings than Adaptive Medias.

Profitability

This table compares Adaptive Medias and Integral Ad Science’s net margins, return on equity and return on assets.

Summary

Integral Ad Science beats Adaptive Medias on 8 of the 8 factors compared between the two stocks.

About Adaptive Medias

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Adaptive Medias, Inc. offers programmatic audience and content monetization. It provides these unique capabilities to monetize content efficiently across multiple marketing channels, including mobile, video and online display advertising. The company was founded by Omar Akram, Sal Aziz, and Qayed Murtaza Shareef on August 7, 2007 and is headquartered in Irvine, CA.

About Integral Ad Science

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Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.