e.l.f. Beauty (NYSE:ELF) Receives Average Recommendation of “Moderate Buy” from Brokerages

16 Sep 2026, 07:58 by Mitch Edgeman · The Markets Daily

Shares of e.l.f. Beauty (NYSE:ELF – Get Free Report) have earned an average rating of “Moderate Buy” from the eighteen brokerages that are presently covering the stock, MarketBeat reports. One analyst has rated the stock with a sell recommendation, six have issued a hold recommendation, ten have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 12-month target price among brokerages that have issued a report on the stock in the last year is $95.8125.

Several research analysts have recently issued reports on ELF shares. TD Cowen increased their price target on e.l.f. Beauty from $85.00 to $110.00 and gave the stock a “buy” rating in a research note on Monday, August 10th. Bank of America lifted their price objective on shares of e.l.f. Beauty from $100.00 to $118.00 and gave the company a “buy” rating in a research note on Tuesday. Citigroup upped their price objective on shares of e.l.f. Beauty from $100.00 to $118.00 and gave the stock a “buy” rating in a report on Monday. JPMorgan Chase & Co. decreased their target price on shares of e.l.f. Beauty from $111.00 to $106.00 and set an “overweight” rating for the company in a research report on Wednesday, August 19th. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and issued a $64.00 target price on shares of e.l.f. Beauty in a research report on Tuesday, June 16th.

Read Our Latest Research Report on ELF

Key e.l.f. Beauty News

Here are the key news stories impacting e.l.f. Beauty this week:

Positive Sentiment: Brazil expansion opens a new growth market. e.l.f. Cosmetics launched exclusively with Sephora in Brazil, becoming the first mass color brand available through Sephora Brazil. The move expands e.l.f. Beauty’s international distribution and supports management’s strategy of increasing overseas sales. Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora
Positive Sentiment: Rhode could materially increase sales. Bank of America said Rhode’s planned Sephora Europe launch could generate as much as $200 million in annual sales for the brand, providing another potential growth engine for e.l.f. Beauty’s transforming portfolio. Rhode Launch in Sephora Europe Could Drive Up to $200 Million in Annual Sales
Positive Sentiment: Analyst sentiment remains supportive. Bank of America raised its price target from $100 to $118 and maintained a Buy rating. Citi also reiterated its Buy rating, reinforcing confidence in e.l.f. Beauty’s growth outlook.
Positive Sentiment: A recent analysis argued that e.l.f. Beauty’s strong growth and expanding brand portfolio may justify its premium valuation, which could support the stock if execution remains strong. Strong Growth and a Transforming Portfolio Justify the Premium
Neutral Sentiment: Investor attention is elevated, and market participants are watching for upcoming earnings performance and evidence that international expansion and recent acquisitions can translate into sustained profitability. e.l.f. Beauty Is Attracting Investor Attention
Negative Sentiment: Valuation leaves little room for disappointment. Commentary supporting the stock also highlights the need for continued strong growth. With a high earnings multiple, any slowdown in demand, weaker margins, or delays in scaling Rhode and international operations could pressure shares.

Insider Buying and Selling

In other news, Director Lauren Levitan sold 1,034 shares of the stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $93.15, for a total value of $96,317.10. Following the completion of the transaction, the director directly owned 10,516 shares in the company, valued at $979,565.40. This trade represents a 8.95% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Kory Marchisotto sold 12,173 shares of the firm’s stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $88.02, for a total transaction of $1,071,467.46. Following the transaction, the insider owned 169,695 shares in the company, valued at $14,936,553.90. This represents a 6.69% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 116,223 shares of company stock worth $10,000,410. Company insiders own 3.50% of the company’s stock.

Hedge Funds Weigh In On e.l.f. Beauty

Several hedge funds have recently modified their holdings of ELF. The Manufacturers Life Insurance Company raised its position in shares of e.l.f. Beauty by 1.6% during the second quarter. The Manufacturers Life Insurance Company now owns 41,120 shares of the company’s stock worth $3,043,000 after purchasing an additional 653 shares during the period. Engineers Gate Manager LP purchased a new stake in shares of e.l.f. Beauty during the second quarter valued at $429,000. Integrated Wealth Concepts LLC acquired a new position in shares of e.l.f. Beauty in the 2nd quarter valued at $56,000. Nykredit A S purchased a new position in e.l.f. Beauty in the 2nd quarter worth about $91,000. Finally, TD Waterhouse Canada Inc. increased its stake in e.l.f. Beauty by 31.8% in the 2nd quarter. TD Waterhouse Canada Inc. now owns 1,779 shares of the company’s stock worth $140,000 after purchasing an additional 429 shares in the last quarter. 92.44% of the stock is currently owned by institutional investors and hedge funds.

e.l.f. Beauty Stock Performance

Shares of NYSE ELF opened at $95.35 on Friday. e.l.f. Beauty has a 12-month low of $48.82 and a 12-month high of $150.99. The company has a market cap of $5.63 billion, a PE ratio of 95.35, a P/E/G ratio of 3.00 and a beta of 1.60. The stock has a 50 day simple moving average of $91.44 and a 200-day simple moving average of $74.47. The company has a current ratio of 2.55, a quick ratio of 1.82 and a debt-to-equity ratio of 0.69.

e.l.f. Beauty (NYSE:ELF – Get Free Report) last posted its earnings results on Wednesday, August 5th. The company reported $1.75 EPS for the quarter, beating the consensus estimate of $0.71 by $1.04. The firm had revenue of $479.37 million for the quarter, compared to analysts’ expectations of $431.20 million. e.l.f. Beauty had a return on equity of 14.07% and a net margin of 3.38%.The firm’s revenue was up 35.5% compared to the same quarter last year. During the same period last year, the firm earned $0.89 EPS. e.l.f. Beauty has set its FY 2027 guidance at 3.500-3.550 EPS. On average, equities research analysts forecast that e.l.f. Beauty will post 2.64 EPS for the current year.

e.l.f. Beauty Company Profile

(Get Free Report)

e.l.f. Beauty, Inc develops, markets and sells cosmetics, skin care and beauty products. Its portfolio includes e.l.f. Cosmetics, which offers makeup, skin care, tools and accessories, as well as brands such as Naturium, W3LL PEOPLE and Keys Soulcare. The company positions its products as accessible and affordable alternatives across a range of beauty categories.