Apple (AAPL) – Investment Analysts’ Weekly Ratings Updates

by · The Markets Daily

Several brokerages have updated their recommendations and price targets on shares of Apple (NASDAQ: AAPL) in the last few weeks:

  • 9/10/2026 – Apple had its “neutral” rating reaffirmed by UBS Group AG.
  • 9/10/2026 – Apple had its “buy” rating reaffirmed by Citigroup Inc..
  • 9/10/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
  • 9/10/2026 – Apple had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $370.00 price target on the stock, down from $380.00.
  • 9/10/2026 – Apple had its “buy” rating reaffirmed by TD Cowen. They now have a $400.00 price target on the stock.
  • 9/10/2026 – Apple had its “neutral” rating reaffirmed by Rosenblatt Securities. They now have a $303.00 price target on the stock.
  • 9/9/2026 – Apple had its “underperform” rating reaffirmed by Jefferies Financial Group Inc..
  • 9/8/2026 – Apple had its “buy” rating reaffirmed by HSBC Holdings plc. They now have a $366.00 price target on the stock.
  • 9/8/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
  • 9/8/2026 – Apple had its “neutral” rating reaffirmed by Moffett Nathanson. They now have a $304.00 price target on the stock.
  • 9/4/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp.
  • 9/2/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $360.00 price target on the stock.
  • 9/2/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
  • 9/1/2026 – Apple had its price target raised by Rosenblatt Securities from $300.00 to $303.00. They now have a “neutral” rating on the stock.
  • 8/25/2026 – Apple had its “outperform” rating reaffirmed by Evercore Inc.
  • 8/17/2026 – Apple is now covered by The Goldman Sachs Group, Inc.. They set a “buy” rating on the stock.
  • 8/17/2026 – Apple is now covered by BTIG Research. They set a “neutral” rating on the stock.
  • 8/17/2026 – Apple was downgraded by Deutsche Bank Aktiengesellschaft from “buy” to “hold”.
  • 8/17/2026 – Apple was downgraded by Seaport Research Partners from “buy” to “neutral”.
  • 8/17/2026 – Apple is now covered by Piper Sandler. They set an “overweight” rating on the stock.
  • 8/17/2026 – Apple was given a new $400.00 price target by Rothschild & Co Redburn. They now have a “buy” rating on the stock.
  • 8/17/2026 – Apple was upgraded by Rothschild & Co Redburn from “neutral” to “buy”. They now have a $400.00 price target on the stock.
  • 8/10/2026 – Apple was downgraded by Jefferies Financial Group Inc. from “buy” to “underperform”. They now have a $263.66 price target on the stock, down from $285.56.
  • 8/4/2026 – Apple was downgraded by China Renaissance from “buy” to “hold”. They now have a $280.00 price target on the stock.
  • 8/4/2026 – Apple was downgraded by DZ Bank AG from “buy” to “hold”. They now have a $310.00 price target on the stock.
  • 8/3/2026 – Apple was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
  • 8/3/2026 – Apple was downgraded by Phillip Securities from “hold” to “moderate sell”.
  • 7/31/2026 – Apple had its “neutral” rating reaffirmed by UBS Group AG.
  • 7/31/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
  • 7/31/2026 – Apple had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $350.00 price target on the stock, up from $310.00.
  • 7/31/2026 – Apple had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $360.00 price target on the stock, down from $370.00.
  • 7/31/2026 – Apple had its “market perform” rating reaffirmed by Raymond James Financial, Inc..
  • 7/31/2026 – Apple had its “underweight” rating reaffirmed by Barclays PLC. They now have a $245.00 price target on the stock, down from $253.00.
  • 7/31/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
  • 7/31/2026 – Apple had its price target lowered by JPMorgan Chase & Co. from $345.00 to $340.00. They now have an “overweight” rating on the stock.
  • 7/31/2026 – Apple had its price target raised by TD Cowen from $350.00 to $400.00. They now have a “buy” rating on the stock.
  • 7/31/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
  • 7/31/2026 – Apple had its price target lowered by Morgan Stanley from $364.00 to $360.00. They now have an “overweight” rating on the stock.
  • 7/31/2026 – Apple had its price target raised by Rosenblatt Securities from $276.00 to $300.00. They now have a “neutral” rating on the stock.
  • 7/28/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp. They now have a $250.00 price target on the stock.
  • 7/24/2026 – Apple had its price target raised by Robert W. Baird from $310.00 to $330.00. They now have an “outperform” rating on the stock.
  • 7/23/2026 – Apple was given a new $364.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
  • 7/21/2026 – Apple was given a new $365.00 price target by UBS Group AG.
  • 7/20/2026 – Apple was given a new $380.00 price target by Raymond James Financial, Inc..
  • 7/20/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $364.00 price target on the stock, up from $360.00.
  • 7/16/2026 – Apple was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $366.00 price target on the stock, up from $260.00.
  • 7/15/2026 – Apple had its “buy (b-)” rating reaffirmed by Weiss Ratings.
  • 7/15/2026 – Apple was given a new $365.00 price target by Royal Bank Of Canada.
  • 7/14/2026 – Apple was given a new $250.00 price target by UBS Group AG.
  • 7/14/2026 – Apple was downgraded by KeyCorp from “sector weight” to “underweight”. They now have a $250.00 price target on the stock.
  • 7/13/2026 – Apple had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $365.00 price target on the stock, up from $315.00.

Apple Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is 12.39%.

Insider Activity

In other news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 5,872 shares of company stock worth $1,823,201. Insiders own 0.06% of the company’s stock.

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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