ServiceNow (NYSE:NOW) Trading Down 1.4% on Analyst Downgrade

14 Apr 2026, 20:52 by Danessa Lincoln · The Markets Daily

ServiceNow, Inc. (NYSE:NOW – Get Free Report) shares traded down 1.4% on Tuesday after BMO Capital Markets lowered their price target on the stock from $170.00 to $120.00. BMO Capital Markets currently has an outperform rating on the stock. ServiceNow traded as low as $87.12 and last traded at $87.81. 23,377,652 shares were traded during mid-day trading, an increase of 19% from the average session volume of 19,693,533 shares. The stock had previously closed at $89.06.

Several other research firms have also recently weighed in on NOW. Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a research report on Tuesday, December 16th. Wall Street Zen cut shares of ServiceNow from a “buy” rating to a “hold” rating in a research report on Saturday, February 28th. Royal Bank Of Canada lowered their price objective on shares of ServiceNow from $150.00 to $121.00 and set an “outperform” rating for the company in a research report on Monday. The Goldman Sachs Group reduced their target price on shares of ServiceNow from $216.00 to $188.00 and set a “buy” rating on the stock in a research note on Tuesday, April 7th. Finally, BNP Paribas Exane raised shares of ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 target price on the stock in a research note on Monday, March 16th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $183.93.

Get Our Latest Stock Analysis on NOW

Insider Activity

In other news, insider Paul Fipps sold 9,641 shares of the firm’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This trade represents a 45.06% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by insiders.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: New strategic partnership with Qlik to pull governed enterprise data and analytics into ServiceNow workflows — the move strengthens ServiceNow’s platform for enterprise AI and could increase product stickiness and cross-sell opportunities. ServiceNow Qlik Alliance Aims To Make NOW The Enterprise AI Nerve Center
Positive Sentiment: Official press release on the Qlik partnership reiterating the product and go-to-market collaboration — a near-term commercial catalyst that investors may view as validating ServiceNow’s enterprise-AI roadmap. Qlik and ServiceNow Partner to Bring Trusted Enterprise Context into AI-Powered Workflows
Neutral Sentiment: Sector-level dip-buying in high-quality SaaS names provided some support for software stocks generally, but it’s a broad market theme rather than company-specific upside for NOW. Cloudflare (NET) Stock Trades Up, Here Is Why
Negative Sentiment: BMO Capital Markets cut its price target from $170 to $120 (still an “outperform”), lowering near-term valuation expectations and signaling reduced upside. BMO Capital Adjusts Price Target on ServiceNow to $120 From $170; Maintains Outperform Rating
Negative Sentiment: RBC similarly lowered its price target to $121 while keeping an “outperform,” another data point suggesting analysts are trimming forward expectations and weighing valuation/AI risks. RBC Adjusts Price Target on ServiceNow to $121 From $150; Maintains Outperform Rating
Negative Sentiment: UBS cut NOW to Neutral, increasing selling pressure from investors who follow that house view; multiple critical analyst notes and op-eds argue the stock still trades richly vs. peers and that the AI pivot faces skepticism. ServiceNow Cut to Neutral at UBS Group
Negative Sentiment: Recent commentary pieces and analyst write-ups (Seeking Alpha and others) argue valuation remains stretched and that a correction is not over — sentiment pieces that can amplify selling in a weak tape. ServiceNow: Cheap Enough To Avoid

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the company. J. Derek Lewis & Associates Inc. bought a new position in ServiceNow during the 4th quarter worth approximately $238,000. Stance Capital LLC boosted its stake in ServiceNow by 456.7% during the 4th quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock worth $1,233,000 after acquiring an additional 6,604 shares during the last quarter. Rockefeller Capital Management L.P. boosted its stake in ServiceNow by 649.2% during the 4th quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock worth $78,965,000 after acquiring an additional 446,667 shares during the last quarter. Bank of New Hampshire boosted its stake in ServiceNow by 401.9% during the 4th quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock worth $1,421,000 after acquiring an additional 7,427 shares during the last quarter. Finally, Fund Advisors of America Inc FL bought a new position in ServiceNow during the 4th quarter worth approximately $507,000. Institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Down 1.4%

The firm’s 50 day moving average is $106.70 and its two-hundred day moving average is $142.82. The firm has a market cap of $90.99 billion, a P/E ratio of 52.64, a price-to-earnings-growth ratio of 1.39 and a beta of 1.01. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. During the same quarter last year, the firm earned $0.73 EPS. ServiceNow’s quarterly revenue was up 20.7% compared to the same quarter last year. As a group, research analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

ServiceNow Company Profile

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.