Roku (NASDAQ:ROKU) Shares Down 3.3% – Here’s Why
by Mitch Edgeman · The Markets DailyRoku, Inc. (NASDAQ:ROKU – Get Free Report) dropped 3.3% during mid-day trading on Wednesday . The stock traded as low as $86.62 and last traded at $87.89. Approximately 3,504,461 shares traded hands during mid-day trading, an increase of 9% from the average daily volume of 3,203,907 shares. The stock had previously closed at $90.91.
Roku News Roundup
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Zacks upgraded ROKU to a “Strong Buy”, signaling growing analyst optimism about Roku’s earnings trajectory and platform revenue growth. Roku (ROKU) Upgraded to Strong Buy: What Does It Mean for the Stock?
- Positive Sentiment: Roku added multiple free channels — including a high-profile Pokemon channel — which can increase device engagement and ad inventory, supporting platform monetization. Your Roku just got 9 more channels to watch for free – including a big one for Pokemon
- Positive Sentiment: Roku revamped its News Hub to surface local NBC/ABC/CBS stations for free, which could drive daily active use and ad reach for the platform. Roku lets anyone watch local news for free: How to find your NBC, ABC, and CBS stations
- Positive Sentiment: Roku rolled out a free upgrade/feature set that the media frames as saving users money—incremental functionality that can improve retention without hardware sales. Your Roku just got a free upgrade that could save you money – no Roku TV required
- Neutral Sentiment: Roku is set to report Q4 results; previews highlight strong Platform momentum and record EBITDA expectations but note Devices margin pressure — earnings execution will likely drive near-term share moves. ROKU Set to Report Q4 Earnings: What’s in the Cards for the Stock?
- Neutral Sentiment: Consumer-facing content pieces and how-to guides (best free apps, hidden settings, channel features, and product-buying tips) increase user awareness and adoption but are unlikely to move the stock materially by themselves. 5 things I wish everyone knew before buying a Roku Your Roku has hidden settings and menu screens – here’s how to unlock them 7 best free Roku apps for when you’ve scrolled Netflix to death You Can Watch Martha Stewart 24/7 On This Roku Channel
- Negative Sentiment: Allianz Asset Management reduced its holdings in Roku, trimming about 9.3% in the reported period — an institutional sell signal that can weigh on sentiment. Allianz Asset Management GmbH Reduces Holdings in Roku, Inc. $ROKU
- Negative Sentiment: A class-action or product-related lawsuit over Roku TV failures is getting coverage; legal exposure and potential warranty/recall costs are downside risks until resolved. If your Roku TV randomly stopped working, you’ll want to know about this lawsuit
Analyst Upgrades and Downgrades
Several analysts have issued reports on ROKU shares. Raymond James Financial restated a “market perform” rating on shares of Roku in a report on Friday, October 31st. Susquehanna restated a “positive” rating and set a $130.00 price target on shares of Roku in a report on Friday, October 31st. UBS Group raised their price objective on shares of Roku from $95.00 to $103.00 and gave the stock a “neutral” rating in a research note on Monday, November 3rd. Morgan Stanley set a $135.00 target price on shares of Roku and gave the company an “overweight” rating in a research note on Tuesday, December 16th. Finally, Pivotal Research increased their target price on Roku from $120.00 to $135.00 and gave the company a “buy” rating in a report on Monday, November 3rd. Twenty-three equities research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Roku currently has a consensus rating of “Moderate Buy” and an average target price of $118.72.
View Our Latest Analysis on Roku
Roku Stock Down 3.3%
The business has a 50-day simple moving average of $104.48 and a 200-day simple moving average of $99.07. The stock has a market cap of $12.99 billion, a P/E ratio of -439.43 and a beta of 1.99.
Insider Buying and Selling at Roku
In related news, insider Charles Collier sold 14,361 shares of the company’s stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $94.99, for a total transaction of $1,364,151.39. Following the completion of the transaction, the insider directly owned 200 shares in the company, valued at $18,998. This represents a 98.63% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Anthony J. Wood sold 75,000 shares of the stock in a transaction on Monday, January 12th. The shares were sold at an average price of $109.61, for a total transaction of $8,220,750.00. The SEC filing for this sale provides additional information. Insiders have sold 184,790 shares of company stock worth $19,685,259 in the last ninety days. 13.98% of the stock is owned by insiders.
Institutional Trading of Roku
Institutional investors and hedge funds have recently modified their holdings of the company. Vanguard Group Inc. boosted its holdings in shares of Roku by 2.5% in the 3rd quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company’s stock worth $1,301,557,000 after acquiring an additional 322,858 shares in the last quarter. Acadian Asset Management LLC raised its position in Roku by 41.2% in the 2nd quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company’s stock valued at $236,545,000 after purchasing an additional 785,864 shares during the last quarter. AQR Capital Management LLC boosted its stake in Roku by 275.5% in the third quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock worth $258,897,000 after purchasing an additional 1,897,407 shares in the last quarter. Geode Capital Management LLC boosted its stake in Roku by 7.3% in the fourth quarter. Geode Capital Management LLC now owns 2,464,130 shares of the company’s stock worth $267,389,000 after purchasing an additional 168,214 shares in the last quarter. Finally, Tableaux LLC bought a new stake in shares of Roku during the second quarter worth $1,746,000. 86.30% of the stock is currently owned by institutional investors.
About Roku
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.