Viewtran Group (OTCMKTS:VIEWF) and Bridgeline Digital (NASDAQ:BLIN) Head to Head Comparison
by Sarita Garza · The Markets DailyViewtran Group (OTCMKTS:VIEWF – Get Free Report) and Bridgeline Digital (NASDAQ:BLIN – Get Free Report) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, earnings, risk, valuation, profitability and analyst recommendations.
Insider & Institutional Ownership
15.1% of Bridgeline Digital shares are owned by institutional investors. 29.2% of Viewtran Group shares are owned by company insiders. Comparatively, 23.5% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Viewtran Group and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viewtran Group | N/A | N/A | N/A |
| Bridgeline Digital | -16.37% | -25.40% | -15.73% |
Analyst Recommendations
This is a breakdown of current ratings for Viewtran Group and Bridgeline Digital, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viewtran Group | 0 | 0 | 0 | 0 | 0.00 |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
Bridgeline Digital has a consensus target price of $4.62, indicating a potential upside of 431.03%. Given Bridgeline Digital’s stronger consensus rating and higher possible upside, analysts clearly believe Bridgeline Digital is more favorable than Viewtran Group.
Risk & Volatility
Viewtran Group has a beta of -2.25, suggesting that its stock price is 325% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500.
Valuation & Earnings
This table compares Viewtran Group and Bridgeline Digital”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viewtran Group | N/A | N/A | N/A | N/A | N/A |
| Bridgeline Digital | $15.38 million | 0.69 | -$2.52 million | ($0.26) | -3.35 |
Viewtran Group has higher earnings, but lower revenue than Bridgeline Digital.
Summary
Bridgeline Digital beats Viewtran Group on 6 of the 10 factors compared between the two stocks.
About Viewtran Group
Viewtran Group, Inc. provides supply chain financial services and enterprise solutions for the technology industry in China. It offers software development and technical deployment services; and hardware, software, and technical services. The company was formerly known as Cogo Group, Inc. and changed its name to Viewtran Group, Inc. in November 2013. Viewtran Group, Inc. is based in Shenzhen, China.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.