Icom branch, new card testament to Affin’s focus on Sarawak
by ronnie teo · Borneo Post OnlineKUCHING (April 27): The launch of its Icom Square outlet, coupled with the introduction of its Sarawak-specific banking product, underscores Affin Bank’s commitment to empowering the state’s financial ecosystem.
According to Affin Bank chief executive officer Datuk Wan Razly Abdullah Wan Ali, the launch of its eighth branch in Icom Square signifies Affin’s commitment to strengthening its presence in East Malaysia and advancing its blue footprint across Sarawak.
“The selection of the Affin Icom Square branch is a strategic move to tap into Sarawak’s strong economic momentum, growing population, and central location in Kuching.
“With excellent connectivity via Jalan Pending and Jalan Tun Abang Haji Openg, the branch offers direct access to high-potential business and expansion opportunities.
“Building on this strategic advantage, the Affin Icon Square branch is now fully equipped to offer a dynamic range of financial solutions tailored to the evolving needs of businesses, SMEs, and the broader community.
“We believe this positioning will enable us to better serve the community and contribute meaningfully to Sarawak’s continued growth,” he said during the officiation ceremony of the branch today.
The branch was officiated by Sarawak Deputy Premier, Datuk Amar Douglas Uggah Embas, representing the Sarawak Premier Tan Sri Abang Johari Tun Openg.
Wan Razly also commented on Affin’s latest product, the Affin Kenyalang Card, which will be officially launched by the Premier tonight.
“Inspired by the majestic hornbill, the Kenyalang Card embodies strength, pride, and the rich cultural heritage of Sarawak. Making it more than just a card, it is a powerful symbol of identity and aspiration,” he added.
“The Affin Kenyalang Card is available to residents and non-residents with a valid Sarawak address. All Sarawakian IC holders with a “K” or individuals aged 18 years and above are eligible.”
Earlier this year, the Affin Bank CEO unveiled the bank’s plans to expand the number of its outlets in Sarawak to 14 by July, in addition to expanding its products and services.
He noted that Affin Bank s loans in Sarawak grew by 10 per cent in 2024 to RM3.2 billion and it aims to achieve a 12 per cent growth for 2025.
Affin Bank is set on expanding its offerings in the state after the Sarawak Government became its largest shareholder with a 31.25 per cent stake following the completion of a deal with Lembaga Tabung Angkatan Tentera to acquire 165.05 million shares or 6.87 per cent in the bank.
The Sarawak Premier previously said Sarawak s decision to invest in Affin was driven by the need to take a strategic step to create a financial platform and synergy with a sound and competent bank, which was essential for the state to elevate its economic potential.