July Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from June 2 to July 2.

RESCENE dominated this month’s list, with the members sweeping five of the top seven spots for July. Woni rose to first place with a brand reputation index of 1,584,988, marking a 38.95 percent increase in her score since June. High-ranking phrases in her keyword analysis included “Geoje,” “YouTube,” and “Pretty Girl,” while her highest-ranking related terms included “hot,” “charming,” and “stand out.” Woni’s positivity-negativity analysis also revealed a score of 93.95 percent positive reactions.

Meanwhile, RESCENE’s Minami shot to second place after seeing a whopping 243.83 percent rise in her brand reputation index, bringing her total score to 996,332 for July.

ILLIT’s Wonhee took third place with a brand reputation index of 867,347, while CORTIS’s Keonho came in fourth with a score of 658,251.

Finally, RESCENE’s Zena leaped to fifth place after seeing a staggering 536.05 percent increase in her brand reputation index, bringing her total score to 599,945.

Check out the top 30 for this month below!

1. RESCENE’s Woni
2. RESCENE’s Minami
3. ILLIT’s Wonhee
4. CORTIS’s Keonho
5. RESCENE’s Zena
6. RESCENE’s Liv
7. RESCENE’s May
8. ILLIT’s Moka
9. MEOVV’s Anna
10. CORTIS’s Juhoon
11. CORTIS’s Seonghyeon
12. ILLIT’s Minju
13. ILLIT’s Yunah
14. CORTIS’s James
15. ILLIT’s Iroha
16. CORTIS’s Martin
17. Hearts2Hearts’ Ian
18. Hearts2Hearts’ Jiwoo
19. TWS’s Dohoon
20. Hearts2Hearts’ Stella
21. Hearts2Hearts’ Yuha
22. izna’s Bang Jeemin
23. Hearts2Hearts’ Carmen
24. Hearts2Hearts’ A-na
25. Hearts2Hearts’ Ye-on
26. TWS’s Shinyu
27. KiiiKiii’s Haum
28. MEOVV’s Ella
29. Hearts2Hearts’ Juun
30. MEOVV’s Sooin

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