March Idol Group Brand Reputation Rankings Announced

by · Soompi

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from February 12 to March 12.

IVE held onto their spot at the top of the list this month with a brand reputation index of 6,898,158, marking a 2.01 percent increase in their score since February.

High-ranking phrases in IVE’s keyword analysis included “Jang Won Young,” “An Yu Jin,” and “REBEL HEART,” while their highest-ranking related terms included “conquer,” “all-kill,” and “long-running.” IVE’s positivity-negativity analysis also revealed a score of 91.07 percent positive reactions.

BTS rose to second place with a brand reputation index of 6,448,468, marking a 42.05 percent increase in their score since last month.

BLACKPINK took third place with a brand reputation index of 5,182,100, while SEVENTEEN came in fourth with a score of 4,422,608.

Finally, BIGBANG rounded out the top five with a brand reputation index of 3,992,344, marking a 14.41 percent rise in their score since February.

Check out the top 30 for this month below!

  1. IVE
  2. BTS
  3. BLACKPINK
  4. SEVENTEEN
  5. BIGBANG
  6. aespa
  7. KiiiKiii
  8. (G)I-DLE
  9. TWICE
  10. SHINee
  11. EXO
  12. Red Velvet
  13. Hearts2Hearts
  14. fromis_9
  15. OH MY GIRL
  16. THE BOYZ
  17. BTOB
  18. Stray Kids
  19. BOYNEXTDOOR
  20. ATEEZ
  21. NCT
  22. MONSTA X
  23. ENHYPEN
  24. ASTRO
  25. LE SSERAFIM
  26. RIIZE
  27. Super Junior
  28. TWS
  29. ONF
  30. BABYMONSTER