Tesla sales plunged again in Germany last month even as the broader electric car market rebounded, data showed Thursday, the latest sign of a growing backlash against billionaire owner Elon Musk. Overall in March, the number of new vehicle registrations in Germany fell to 253,497, down 3.9 percent from a year earlier, the latest sign of weakness in the market.

Tesla sales plunged again in Germany last month even as the broader electric car market rebounded, data showed Thursday, the latest sign of a growing backlash against billionaire owner Elon Musk.

Tesla sales fell 13% in the first three months of the year, another sign that Elon Musk’s once high-flying electric car company is struggling to attract buyers. The double-digit drop is likely due to a combination of factors, including its aging lineup, competition from rivals and a backlash from Musk’s embrace of right wing politics. FRANCE 24's Eliza Herbert reports.