Star of Netflix show Eternal Love dies after 'falling to his death' 

A Chinese actor and singer who starred in the popular Netflix show 'Eternal Love' has died aged 37 after falling from a building.

The sudden death of Yu Menglong has left fans across Asia grief-stricken as countless supporters mourn the loss of one of the country's most popular celebrities.

Yu, born in 1988 in China's Midong District, became a household name after starring in the hit fantasy-romance drama in 2017. Before that, he had grown a fanbase for his role in Chinese historical web drama 'Go Princess Go'.

The star 'fell to his death' on September 11, his management confirmed.

'With unbearable sorrow, we announce that our beloved Menglong fell to his death on September 11. Police have ruled out any criminality. We hope he rests in peace and his loved ones remain strong,' the company said in a video statement on Weibo. 

But fans are speculating online about what happened to the actor in his final moments.

According to a now-deleted post from a paparazzi account, Yu passed away in Beijing 'after falling from height' at a friend’s apartment.

The 37-year-old had been spending the evening with 'five' or 'six' friends before locking himself in a guestroom at 2am.

The post continued: 'When his friends were leaving the flat this morning at 6am, they couldn’t find him and only discovered his body on the ground floor. 

'A resident who was walking their dog contacted the police, who have ruled out any criminality and investigations are ongoing.'

'Eternal Love' was an instant hit with fans, garnering more than 50 billion views within just 18 months.

But Yu's journey to success began back in 2010 when he first appeared on the televised talent show 'Super Boy'. He returned to the competition in 2013, winning the Beijing division and placing in the top 10. That same year, he released his debut single 'Just Nice' - kickstarting his musical career.

He gained a large following for his portrayal of the 9th prince in Go Princess Go, before releasing his first album 'Toy' in 2015.

But it was Yu's portrayal of Bai Zhen in 'Eternal Love' that made him a household name in China and catapulted him to a global audience.

Following the viral success, Yu took on several roles in television, starring in productions including the fantasy-action drama 'Xuan-Yuan Sword: Han Cloud', 'Legend of the White Snake', and 'Who’s Not Rebellious Youth'.

Investigations into his death are ongoing but Chinese authorities have said there is no evidence of foul play.