'We've set this company up in preparation for this moment' — as PlayStation scraps discs, these companies are ready to keep physical games alive

"This is an opportunity – it has to be seen as one"

by · TechRadar

Features By James Pickard Published 31 July 2026

(Image credit: Future / iam8bit / Limited Run Games / ModRetro)

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When Sony announced that it would no longer be producing physical PlayStation discs from 2028, the response was not positive, to put it lightly. Yes, PC gaming may now be almost entirely digital, and things have certainly been moving in a similar direction with consoles over the last few years, but ceasing production of physical games entirely? It’s a significant step many didn’t want to happen so soon.

PlayStation fans have been vocal in calling out the negatives of Sony’s decision, specifically what this means for game ownership, preservation, and collectors who enjoy buying physical. The company has been reticent to address the backlash, but the comments section of every blog entry, social media post, or trailer release since the announcement is full of anger, pleas to reverse the decision, and glib remarks at Sony’s expense.

For anyone, like myself, who has enjoyed building a collection of physical games over the years across multiple console generations, it’s devastating news.

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And I don’t think Sony’s refusal to address any of the feedback is helping matters. Yes, we’ve seen fan uproar dissipate into nothingness with countless hot-button issues in a matter of days in the past — but the vociferous fans don’t appear to be going away right now.

But I think some companies aren’t letting physical games go anywhere either.

A new challenger approaches

“What we've seen and what I have taken from all of the discourse is that there is an incredible passion for physical games and other physical objects. The digital space can never provide the same kind of satisfaction that people get from a tangible good.”

This is the view of Amanda White, co-founder of iam8bit. After starting out hosting pop culture workshops, the company has since produced countless pieces of video game merch and memorabilia over the past 20 years, as well as vinyl releases for popular soundtracks and physical editions for games across several platforms. Yes, they have standard boxed releases for games on PS5, Xbox, and Switch, but the company truly stands out for its jam-packed and reverential physical collector’s editions.

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