Chocolate including Cadbury's for sale in a supermarket (file photo)(Image: Twitter/@Grrysang)

Cadbury's fans can't stop giggling at massive new chocolate bar

by · Irish Mirror

A clever marketing tactic from Cadbury is turning heads across Ireland, with fans laughing out loud at the brand's witty, new chocolate bar designs.

The Made to Share campaign pokes fun at the ups and downs of sharing with loved ones. With its signature purple packaging, the bars are divided into sections with humorous prompts that reflect real-life scenarios many can relate to.

Cadbury explained the concept behind the massive bars: "There are 36 squares of chocolate in a block of Cadbury Dairy Milk and there are unlimited ways you can share them. We’ve designed 12 limited edition bars, to make sharing even easier."

Some of the quirky packaging reads: "Who pays the subscription / Viewer 1 / Viewer 2/ Viewer 3", "Who cooked / Who cleaned / Who ate", "Who did the shop /Who carried the bags in / Who raided them", and "Who brought snacks / Who brought drinks / Who brought 'Vibes'".

The campaign, launched earlier this year in collaboration with VCCP and Bulletproof, adds a playful twist to the idea of sharing, suggesting that chocolate isn't just a treat - it's an opportunity to celebrate small moments of generosity between friends and family.

While the bars are causing a stir in Irish supermarkets, their clever designs have also taken over social media. Users are eagerly sharing their favourite packaging designs, with many taking to platforms like TikTok to share the love.

Cadbury introduces new packaging design reinforcing 'Made to Share' moments with your loved ones(Image: Cadburys)

One TikTok user, @bethwainwrightt, spotted the new bars and posted a video featuring some of the hilarious slogans. The video quickly went viral, racking up 25.6k views. She wrote in the caption: "I love the new Cadburys campaign! I was stood in the aisle giggling to myself in the middle of Asda."

In her eight-second clip, Beth showed off bars featuring slogans like: "Who drove / who navigated / who slept", "Who booked the flights / who booked the hotel / who gets to go on holiday" and "Who cooked / who cleaned / who ate".

Some of the funny examples include 'who remembers everyone's birthday' and 'who signs the cards'(Image: Cadburys)

Cadbury Ireland has also embraced the campaign on social media, with the company posting on Instagram: "SO… who's getting the bigger piece then? The NEW Limited Edition Cadbury Dairy Milk Bars are available in stores now."

Elise Burditt, senior director at Cadbury UK, expressed her excitement about the campaign, and added: "Cadbury's brand identity revolves around generosity and this campaign is an embodiment of that, celebrating the connections that bring us closer together. These redesigned bars are a fun and thoughtful way to recognize and celebrate the everyday acts of generosity that make life a little sweeter."

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