A24’s ‘You Can See Everything’ Popcorn Bucket Takes Transparency Literally

Taking a page from Elizabeth Holmes, this tub doesn’t have anything to deceive you on.

Summary

A24 has unveiled a fully see-through popcorn bucket tied to 'You Can See Everything,' Nathan Fielder and Lance Oppenheim’s documentary on Theranos founder Elizabeth Holmes

The design leans into the film’s title, putting every kernel on display through a clear shell

The bucket lands as the documentary posts box office numbers rarely seen for nonfiction film

A24 is marking the release of You Can See Everything with the You Can See Everything Popcorn Bucket, a fully transparent tub that turns the film’s title into a design brief. Billed by A24 with the tagline “Radical Transparency,” the bucket swaps the usual printed cardboard for a clear shell that leaves nothing hidden, a fitting gesture for a documentary built on total access to one of Silicon Valley’s most infamous founders.

The silhouette borrows from the classic movie theater popcorn box, tapering from a wide mouth down to a narrower base. A wavy, scalloped rim gives the top edge a playful finish, the one decorative flourish on an otherwise stripped-back piece. Because the walls are completely clear, the popcorn itself becomes the main visual, and the bucket only looks finished once it’s filled.

Branding is kept deliberately sparse. The film’s title is printed in bold black sans-serif type across two staggered lines near the middle of the bucket, appearing to hover over the popcorn behind it, while a small A24 logo sits toward the bottom.

The concept makes more sense once you know the film. Directed by Nathan Fielder and Lance Oppenheim, You Can See Everything opens 34 days before Elizabeth Holmes, the Theranos founder convicted of defrauding investors, reports to prison, when she invites a film crew to document her life. Holmes hadn’t sat for an interview in a decade, yet she let Fielder and his crew into the San Diego home she shares with partner Billy Evans, the father of her two children, on the premise that they could see everything. The project stretches well beyond that window, with the film’s second half following the crew as it reworks its approach after Holmes enters prison and access to her becomes limited. A clear bucket and a “Radical Transparency” tagline read as a wink at that premise, and at a subject whose company collapsed over what it kept hidden.

The film has also become a genuine commercial outlier. It opened to $15 million USD from 855 screens, the second-best opening ever for a non-music documentary behind Fahrenheit 9/11, with A24 reporting more than 2,000 sellouts. Rather than dropping off, ticket sales grew in its second weekend, bringing in $19.5 million USD from 2,655 theaters. The documentary has reportedly crossed $50 million USD domestically, making it only the third non-music documentary to do so after March of the Penguins and Fahrenheit 9/11. Trade coverage has framed the run as a break from the slump documentaries have faced at the box office over the past five years, alongside talk that it could become the first documentary nominated for Best Picture. A24 kept the film’s twists under wraps through release, and a ticket-gated bucket fits that event-style rollout.

The bucket can’t be bought on its own. It is reserved for fans who purchase a ticket to You Can See Everything after 1 p.m. EST on October 28, and claiming it requires logging in with the same email used for the ticket order. Each order is capped at one bucket, and stock is limited.

Eligible ticket holders can add the You Can See Everything Popcorn Bucket to their cart via the A24 Shop now, with orders shipping by November 20.