Keke Palmer and Demi Moore Show the Art of the Heist in 'I Love Boosters' Teaser Trailer

Promising a high-velocity take on the shoplifting ring.

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Summary

• Directed by Boots Riley and distributed by NEON, I Love Boosters stars Keke Palmer and Demi Moore as key players in a sophisticated and high-stakes shoplifting ring
• The film will debut at the SXSW festival, offering a satirical and stylized look at the “booster” culture and its intersection with luxury retail and corporate greed
• Combining heist-thriller tension with Riley’s unique brand of social commentary, the movie explores the underground economy through a lens of rebellion and survival

The master of surreal satire, Boots Riley, is back to dismantle the status quo with his latest cinematic venture, I Love Boosters. Set to premiere after its SXSW debut, NEON has unveiled the first trailer for the film, which promises a high-velocity, absurdist take on the underground world of professional shoplifting. The story follows a charismatic and daring “boosting” crew—led by the powerhouse duo of Keke Palmer and Demi Moore — as they navigate the high-stakes friction between survival and the luxury retail industrial complex.

The trailer showcases Riley’s signature visual flair, blending gritty urban energy with the heightened, stylized world of “boosters”—experts who liberate high-end goods from corporate giants. Palmer brings her undeniable magnetism to the lead role, while Moore appears to play a sophisticated, perhaps unexpected, veteran of the ring. Together, they anchor a story that explores the “Robin Hood” ethics of organized retail theft, turning a shoplifting ring into a vehicle for social commentary and stylish rebellion.

Produced by NEON, a studio known for championing bold, genre-defying voices, I Love Boosters looks to be a worthy successor to Riley’s breakout hit Sorry to Bother You. By focusing on the “booster” subculture—a group often ignored or vilified by mainstream media—Riley creates a vibrant “Far Eastern” fantasia of the American underground. Whether it’s the thrill of the take or the camaraderie of the crew, the film is poised to be the most stylish and provocative heist movie of the year. The film arrives in theaters on May 22.