Bad Bunny Drops ‘Super Tazón’ Merch Capsule Following Super Bowl Halftime Show
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Bad Bunny injected some much-needed energy into Super Bowl LX on Sunday with a blowout performance that boasted dancers, celebrity appearances, human bushes, and Puerto Rican pride. The recent Grammy winner brought out a smattering of celebrity friends to dance in front of his signature La Casita set, including Jessica Alba, Karol G, Cardi B, Alex Earle, and Pedro Pascal. The biggest guest appearance was a surprise performance from Lady Gaga, who put on a salsa rendition of “Die With a Smile” atop the casita.
Following the buzzy Halftime Show, Bad Bunny launched a Super Bowl LX merch collection with the NFL. The pieces are all decked out with the phrase “Super Tazón” (Super Bowl in Spanish), making this the first official NFL collection to feature Spanish-language branding. Benito’s Super Bowl spectacle was the first halftime show primarily in Spanish.
Fans can reserve pieces from the Bad Bunny x Super Tazón collection now at NFLShop.com, where prices range from $60 to $300. The limited-edition gear is expected to ship by May 1.
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Bad Bunny Super Tazón Merch
Ahead of Super Bowl LX, Bad Bunny unveiled “The Fans/Concho Collection,” created in collaboration with Ceremony of Roses and the NFL. That capsule, which is still available to shop at NFLShop.com, sees tees, hoodies, plushies, and baseball hats with his toad mascot “Concho” in different NFL uniforms. All 32 NFL teams are represented in that first collection.
Both of Bad Bunny’s NFL merch collections feature refreshingly minimal branding across all products. The Super Tazón standouts are undoubtedly the starter jackets, which boast “Super Tazón LX” branding across the back and on the chest across from a Bad Bunny football logo.
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Bad Bunny NFL Merch
Tees, hats, hoodies, and plushies for all 32 NFL teams
For The Fans/Concho Collection, Bad Bunny also appears to have taken a cue from the trendiest toy of the last couple of years — Labubu — with his Concho NFL plushies. These seven-inch-tall stuffed toys feature the toad in uniform except for the helmet, and they have a carabiner on the top.
Concho, for the unfamiliar, was featured in a short film that Bad Bunny released alongside his most recent album, DeBÍ TiRAR MáS FOToS. He’s since become a mascot for the Grammy-winning artist.
Shop the Super Tazón and Fans/Concho Bad Bunny x NFL collection now at NFLShop.com. Although it will take a while to receive the products, you’ll want to act quickly as they’re limited and likely to move fast.