Alpha Box Office Day 1 Prediction: Alia Bhatt & Sharvari Starrer Set To Become Spy Universe’s First Single-Digit Opener
Alia Bhatt and Sharvari's Alpha is having an underwhelming buzz on the ground level, and now completely relies on word-of-mouth.
by Shalmesh More · KoimoiThe latest outing of YRF’s Spy Universe, Alpha, is set for its theatrical release tomorrow (July 3). Starring Alia Bhatt, Sharvari, and Bobby Deol, the spy action thriller has been in the making for quite some time, and finally, it’ll see the light of day. Following the massive success of the Dhurandhar franchise, the Spy Universe has been facing a wave of online criticism and trolling on social media. As a result, Alia and Sharvari’s film is releasing amid heightened scrutiny and is likely to bear the brunt of that sentiment. And quite obviously, this has impacted its day 1 box office potential to an extent.
Negative sentiment post the success of Dhurandhar
As we all know, Dhurandhar and Dhurandhar 2 shattered several box office records and also registered their names among the landmark movies of Indian cinema in recent times. It completely changed the template and landscape of spy-genre movies, setting benchmarks too high. Unlike the stylized and sleek action movies of YRF’s Spy Universe, the Dhurandhar franchise was bold and raw in its narrative, which was hailed by critics and movie buffs. So, after Dhurandhar, the highly commercial, over-the-top content of Spy Universe’s movies is under the radar, and, to an extent, there’s negative sentiment toward them.
Promotional assets failed to move the needle
The makers kept the promotions for Alpha limited to a teaser and a trailer. They didn’t drop any songs, thus maintaining the film’s serious tone. To be completely honest, even setting aside the unnecessary hatred and trolls, the film’s promotional assets didn’t really generate solid pre-release buzz. Yes, both the teaser and the trailer were decently cut, but they didn’t move the needle on the film’s hype. It managed to grab some eyeballs due to Hrithik Roshan’s presence in the trailer, but it alone won’t help the film score big on the opening day.
Non-holiday release and competition
Alpha is hitting theaters on June 3, which makes it a regular non-holiday Friday release. With a holiday release, the film would have seen a boost on opening day, but now it won’t secure those additional footfalls. Also, Akshay Kumar-led Welcome To The Jungle is doing well among family audiences, which is likely to cause some trouble with show/screen sharing. Yes, YRF’s goodwill will definitely help, but a significant number of screens will be retained by Welcome To The Jungle.
Day 1 prediction of Alpha
On the whole, Alpha is heading for an underwhelming start at the Indian box office despite the backing of YRF’s Spy Universe. Given the aforementioned factors, it is likely to score 5-7 crore net on day 1, thus making it a completely word-of-mouth-driven affair.
With an expected 5-7 crore net, the Alia Bhatt and Sharvari starrer is set to register Spy Universe’s first single-digit opener (below 10 crore net), which will be considered a huge setback.
Take a look at the day 1 collection of Spy Universe movies in India (net):
- Ek Tha Tiger – 32.92 crore
- Tiger Zinda Hai – 34.1 crore
- War – 53.35 crore
- Pathaan – 57 crore
- Tiger 3 – 44.5 crore
- War 2 – 52.5 crore
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