Candy Crush Saga and Thundercat Turn Music Upside Down and Let Fans Taste the Beat
by Candy Crush Saga · PR Newswire- Candy Crush's latest Music Season campaign features a new cover of Diana Ross's "Upside Down", created in collaboration with Thundercat
- The iconic track is paired with a one-of-a-kind playable music video where every swipe changes what happens next
- For a truly unique twist, fans can taste the track through limited-edition bone-conduction lollipops that let them hear the music through vibrations
NEW YORK, Nov. 6, 2025 /PRNewswire/ -- Music just got a lot more playful. Candy Crush Saga® is kicking off its latest Music Season by reimagining what music can feel like, not just something you hear, but something you can see, play with, and even taste. This year, the brand has teamed up with Grammy-winning artist Thundercat to flip Diana Ross's iconic "Upside Down" into a multisensory world brought to life through a playable music video and limited-edition bone-conduction lollipops that literally let them taste the beat.