EXCLUSIVE: Tan Jianci Named Roger Vivier Brand Ambassador

by · WWD
Tan Jianci for Roger Vivier.Courtesy of Roger Vivier

SENSIBLE CHOICE: French luxury footwear and accessories brand Roger Vivier has appointed the multifaceted Chinese actor, singer, and dancer Tan Jianci its new brand ambassador.

In his role Tan will participate in a series of storytelling initiatives, from fronting campaigns to personal interpretations of the brand’s archive.

“I’ve always been drawn to houses with a strong inner world and a clear aesthetic stance. To me, Roger Vivier represents not only style but a unique sensibility,” said Tan, who rose to mainstream fame in China for starring in popular series such as “Under the Skin” and “Lost You Forever.”

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“It embraces complexity and expresses a strength that is both refined and unshakable. That vision resonates with me deeply, and I’m honored to contribute to its story,” he added.

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Tan Jianci for Roger Vivier.Courtesy

According to Roger Vivier, Tan will bring a fresh and contemporary perspective to the brand as he represents a new generation of men who engage with femininity, embracing it as a source of inspiration.

His ambassadorship announcement was accompanied by the release of a new campaign in which Tan sported signature pieces, including brooches, handbags, and sculptural shoes.

A professionally trained ballroom dancer, Tan embarked on a career in music in 2009 as a member of the Chinese boy group M.I.C. He later branched into acting and has since amassed over 18 million followers on Weibo, 11 million fans on Douyin, and over 763 million impressions on Xiaohongshu.