Mattel Unveils ‘KPop Demon Hunters’ Dolls, Figures, Games, & Collectibles

Hot off its Academy Award nominations for Animated Film and Original Song, KPop Demon Hunters has set its sights on the toy aisle.

Mattel unveiled a new line of merchandise and collectibles from the record-breaking animated film that will launching this fall, including American Girl, Polly Pocket, UNO, Little People, and more:

• American Girl – Rumi, Mira, and Zoey 18-inch dolls – $165
• Core Fashion Dolls – Rumi, Mira, and Zoey, and Jinu – $26.99
• Singing Fashion Dolls – “Golden” Rumi, Zoey, and Mira – $32.39
• Deluxe Fashion Doll – Battle Rumi – $53.99
• For the Fans Pack Assortment – $12.95
• Hello Friend Mini Reveal Keychains – $6.47
• 6″ Action Figures – HUNTR/X and the Saja Boys – $21.59
• Little People – HUNTR/X set – $19.99
• Little People – Saja Boys set – $19.99
• Polly Pocket Tiny Capsules – $5.39
• Uno – $6.49

KPop Demon Hunters Core Fashion Doll Assortment
SRP: $26.99 Each | Ages: 4Y+ | Images
Available Fall 2026

“KPop Demon Hunters is a true global phenomenon, fueled by a passionate and fast-growing worldwide fan base. Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Mattel’s Nick Karamanos. “With products spanning multiple Mattel brands, we’re expanding how fans can celebrate the characters, songs and stories they love.”

Mattel will reveal additional KPop Demon Hunters items throughout the year.

In the film, when Korean pop superstars HUNTR/X aren’t selling out stadiums, they’re using their secret identities as demon hunters to protect their fans from ever-present supernatural danger. Together, they must face their biggest threat — an irresistible rival boy band of demons in disguise.

A sequel is in the works for a 2029 release on Netflix.