Molly-Mae Hague admits 'worst nightmare' after being warned by manager over Maebe 'waste of money' backlash

Molly-Mae Hague has shared how the criticism she received after launching her brand Maebe was her "worst nightmare" after fans complained about the poor quality.

After rising to fame when she appeared on ITV2 dating show Love Island in 2019, Molly-Mae swiftly became one of the most successful stars from the show. Molly joined the villa as a bombshell on day three where she ended up coupling with professional boxer Tommy Fury. Although they didn't win the show, the couple moved in together after it ended soon followed by an engagement and their daughter Bambi a few years later.

Unfortunately for the pair, they announced their split last year with Molly writing on her Instagram: "Never in a million years did I think I’d ever have to write this. After five years of being together I never imagined our story would end, especially not this way."

Although best known for being an influencer, Molly-Mae is also the proud owner of two businesses. Her first business is self-tan brand Filter by Molly-Mae where in 2023, it was reported that Molly had earned around £1 million over the last two years from the sales.

Molly was also hired as the creative director for Pretty Little Thing where she had various successful clothing collaborations with them before she stepped down in 2023 as she wanted to spend more time with Bambi. It wasn't until 2024 that she officially announced she would be launching her first clothing brand Maebe.

Maebe is described as "a non-seasonal brand crafted to elevate your everyday wardrobe. With a focus on high-quality pieces designed for daily wear, the brand draws inspiration from traditional British heritage, reimagining timeless classics that exude quality."

The website continues to express: "It’s for the person who seeks a touch of sophistication in their day-to-day style, but without the unattainable price point." As with most things Molly-Mae attaches her name to, the early days of the brand was expected to bring in high levels of success with the first drop selling out in 24 minutes and the restock in just under three.

In her new tell-all documentary, Molly-Mae: Behind It All, the star is seen showing off her office space in Manchester and explaining how it's been years in the making. She revealed: "I do have a really incredible feeling about this next chapter in my life. I really do have hopes that Maebe can become an empire really. I really feel like it can, so, watch this space."

After the excitement, the documentary moved to a week after the launch where Molly-Mae was woken up to a voicemail from her manager Fran who said: "I really don't want you to look at your phone this morning. Avoid social media unless I tell you to look at anything."

The documentary then shared the criticism that Molly-Mae's brand Maebe was receiving on social media from people who had purchased items from her first drop. One customer said: "I managed to get the Molly-Mae blazer and I hate to say it but Maebe was a waste of money." It then cut to another customer complaining about the material on the £140 blazer "bobbling" before showing just how much the fabric had been ruined.

Various more videos were shown complaining about the quality, price, and hype of the brand with Molly even showing the camera crew one video that showed how people could get similar items for half the price. Visibly upset, Molly shared: "I've taken so much time, literally years trying to make it right and get it perfect."

Molly-Mae admitted that they received "more negativity" than she had anticipated, and noted that she holds her hands up that some of it has been fair. She then revealed that the fabric the blazer had been made from was not the same as the original fabric they signed off on.

The star confessed: "It makes me feel c**p, it's not nice. It's just my worst nightmare. I want people to love it, and I want this to be a huge success" adding that it has "knocked her confidence. People just think that you don't exist behind the phone." She continued: "I'm finding this very hard because at first it was just my relationship that was breaking down, but now I feel like it's my business too."

Molly-Mae: Behind It All is a six part series. The first three parts are out now on Prime. The latter three episodes will drop in Spring 2025.