Kylie Jenner Reheated The 'King Kylie' Aesthetic With Her 10-Year Anniversary Collection

King Kylie Eyeshadow Palette

Kylie Jenner’s beauty empire Kylie Cosmetics is officially 10 years old (oh, how time flies), and she’s celebrating the milestone with a collection dedicated to the moment that started it all: the King Kylie Era. Defined by her teal-blue ombré hair, defined brows, and bold matte lips, Jenner stepped away from the traditional Kar-Jenner monochromatic browns and beiges to experiment with color and a grunge flair, and an entire Tumblr-fueled aesthetic was born.

Shop the King Kylie Collection
Call it nostalgia or “clean girl” fatigue, but we miss the colorful artistry and experimental nature of the “2016” makeup era, and the limited-edition King Kylie collection is arriving juuuust on time.

Courtesy of Kylie Cosmetics
Kylie Cosmetics’ anniversary collection features a 10-pan eyeshadow palette, four matte lip kits, three lip glaze glosses, a highlighter, and a highlighter brush—all inspired by the originals. Although the collection is a callback to the 2010s, you can create 2025's hottest makeup trends with it, including quiet grunge and metallic accents. Most of the color stories pay homage to the brand’s iconic shades and first launches. The eyeshadow palette is inspired by her iconic hair colors of the time. Ahead, the full rundown on the collection.

Courtesy of Kylie Cosmetics

With an array of pigmented and wet shimmers that are soft and velvety, the King Kylie Eyeshadow Palette is a statement-maker—not a single neutral in sight. The multidimensional shades are all cool-toned with frosty blues, teals, greens, and a rose gold, with names like “2014,” “2015,” “Ombré,” and “Kymajesty”—all housed in a California license plate shaped-palette.

King Kylie Matte Lip Kits

Courtesy of Kylie Cosmetics

The lip kit queen had to serve us with four limited-edition shades of her classic liquid lipstick and lip liner duos. The shade “A Decade” is a soft beige pink paired with a contrasting brown-beige lip liner, while the shade “Kylie Jenner Lips” is a warm rose paired with a deeper warm rose lip liner. Both create that gradient effect that is undeniably 2016-coded. And the other two kits are inspired by the original shades: True Brown K, a deep chocolate brown, and Dead of Knight, a black.

King Kylie Supple Lip Glaze

Courtesy of Kylie Cosmetics

Jenner loves high shine, mirror-like gloss just as much as a bold matte lip, and the Supple Kiss Lip Glazes come in three limited edition shades: “Like,” a sheer peachy beige with gold shimmer that’s inspired by the original shade, “Literally,” another OG shade that’s a warm brown, and “She’s Back,” a sheer chrome. These lip glosses have a gel-like glaze formula that adds hydration into your lips while delivering a cushiony feel and a plump appearance.

King Kylie Loose Powder Highlighter in '3 Strikes'

Courtesy of Kylie Cosmetics

One of the keys to “2016 makeup” is that blinding, pearlescent highlight. The King Kylie Loose Powder Highlight in “3 Strikes” is inspired by the original 2017 warm champagne shade. The name may or may not be an Easter egg to her new song "4 Strikes." The collection also comes with a highlighter brush that’s soft with a narrow fan shape for a precise yet blended application.

Anvita ReddyCommerce Editor

Anvita Reddy (she/her) is a Commerce Editor at Hearst Magazines. She contributes commerce content across Hearst’s portfolio, including Elle, Harper's Baazar, Esquire, Good Housekeeping, Country Living, Cosmopolitan, House Beautiful, and more. She has over four years of experience in the commerce space, including writing detailed first-person product reviews, trend and best-of round-ups, deals and sales coverage, and more. Previously, she was an assistant editor for PS Shopping, covering beauty, home and kitchen, fashion, tech, travel, wellness, and lifestyle. In her free time, you can find her catching up on everything from reality TV to reruns of classic sitcoms, testing out viral beauty products, sharpening her cooking skills, working out, or traveling.