Gavin Bond/Netflix

‘Bridgerton’ Sets Valentine’s Day Fan Event With Season 4 Leads Luke Thompson and Yerin Ha (EXCLUSIVE)

by · Variety

Dear reader, your patience has been rewarded: This Valentine’s Day, Netflix and Shondaland are hosting a “Bridgerton” Season 4 fan event featuring new leading couple Luke Thompson and Yerin Ha.

An annual “Bridgerton” tradition, the “Season of Love” event “invites fans to join us for a day brimming with romance and merriment,” and this year will include an intimate conversation hosted by the series’ Queen Charlotte herself (Golda Rosheuvel) with Thompson, Ha and “Bridgerton” showrunner Jess Brownell.” Netflix promises the event, hosted out of London, will include “some news about Season 4.”

Per Netflix, “The fourth season of ‘Bridgerton’ turns its focus to bohemian second son Benedict (Thompson). Despite his elder and younger brothers both being happily married, Benedict is loath to settle down — until he meets a captivating Lady in Silver (Ha) at his mother’s masquerade ball.”

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The Feb. 14 event will be available to stream live on Tudum.com and Shondaland.com. Click here to RSVP beginning at 7:30 a.m. PT / 10:30 a.m. ET on Jan. 21.

In honor of the lovers’ holiday, Netflix is also expanding its ticketed “Bridgerton” candlelight concert fan experience to more than 200 cities globally, and launching new product tie-ins with Hallmark, Walmart and Betty Crocker.

The Bridgerton Concerts by Candlelight event, produced by Netflix, Shondaland and Fever, will be coming to more than 30 new cities, including Seoul, Osaka, Mumbai, and returning to Bath, UK. The multi-sensory musical event features hit songs from “Bridgerton” performed in its iconic Regency style.

Per Netflix, new “Bridgerton” brand partnerships and merch lines launching tied to the “Season of Love” include:

  • “Bridgerton” collection at Walmart featuring an exclusive Valentine’s hosting and gifting collection of over 100 festive items from teapots and dessert trays to Sweetheart candies and spa sets
  • Collaboration with Hallmark featuring a collection of products including cozy blankets, drinkware, pillows and more thoughtful gifts for loved ones or a treat for oneself
  • Collaboration with Betty Crocker featuring new “Bridgerton”-themed baking kits like Bridgerton Crème Puff Kit and the Petite Strawberry Scone Kit, sure to bring a touch of whimsy to your gatherings.

Additionally, Netflix is expanding some of its existing “Bridgerton” merch partnerships, including five new “Bridgerton”-inspired gowns, bloomers and skirts at Selkie, and a fresh collection of confectionary hearts from Witor’s, as well as launching new “Bridgerton” items in the Netflix Shop.

These are the latest in a long string of “Bridgerton” merch and events that Netflix has rolled out since the Shonda Rhimes-produced series first debuted in 2020, the biggest being the ongoing “The Queen’s Ball: A Bridgerton Experience” in-person event that travels the globe.

“As the ‘Bridgerton’ Universe continues to expand, we couldn’t be more excited to build out more partnerships with like minded brands,” Shondaland co-president Sandie Bailey said. “These new and expanded collaborations allow our fans across the globe to live like a ‘Bridgerton’ and experience their favorite world all year round.”