BBC pulls new Ashley Cain series after sexist language accusations

Warning: This story contains explicit and offensive language

The BBC has said it has "no plans" to broadcast a BBC Three documentary series hosted by Ashley Cain after he was accused of using explicit sexist and misogynistic language in historic social media posts.

A second series of Ashley Cain: Into the Danger Zone was commissioned and filmed earlier this year, but had not yet been scheduled for broadcast. The BBC said it has "no future projects" with Cain planned.

Comments posted from the account of the reality star frequently referred to women on X using abusive terms and sexualised language.

BBC News has previously asked Cain - whose X account has now been removed - for comment.

In tweets first reported by the Guardian, some of which have been seen by BBC News, Cain appeared to call women "slags", "bitches" and other offensive terms.

Cain also reportedly used the terms "sluts" and "psychos" and also made jokes about hitting women.

In a statement issued on Thursday night, a BBC spokesperson said: "The posts by Ashley Cain, albeit from many years ago, are completely unacceptable.

"The BBC has clear requirements around vetting and social media checks, which are undertaken by the production company.

"In this instance, the process clearly failed and we are investigating why. We are continuing to strengthen our processes to ensure everyone working for, and on behalf of, the BBC meets our values and standards.

"We have no plans to broadcast the new series of 'Into the Danger Zone', and no future projects with Ashley Cain."

BBC News has contacted the programme's production company, True North, for comment.

The first series of Into the Danger Zone is still available to view on BBC iPlayer.

In the BBC documentary series, he travels to some of the world's most dangerous places, interviewing young men who live on the fringes of society.

Cain played for Championship side Coventry City FC before moving into reality TV and podcasting. He also reached the semi-final of Celebrity MasterChef in 2025.