Netflix Uses AI Effects For First Time To Cut Costs

Netflix says it has used visual effects created by generative AI in one of its original TV shows for the first time. From a report: The streaming giant's co-chief executive Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternaut. He said the technology allowed the production team to complete sequences faster and at a lower cost.

The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans. [...] Asked about Netflix's use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual effects.