The heartwarming commercial from the British retailer transports viewers on a magical journey that follows a sister's emotional quest for the perfect Christmas gift.

For the first time the advert is not featuring a cover version

There will be a special version of the advert on Christmas Day

JAN MOIR: Did the new John Lewis Christmas advert make me cry this year? Readers, I have to confess a yes.

John Lewis fans might recognise 2024's Christmas advert star Margaret Clunie after recognising her from a major ITV period drama

John Lewis fans might recognise 2024's Christmas advert star Margaret Clunie after recognising her from a major ITV period drama

John Lewis have finally released their much anticipated Christmas advert for 2024 and it's set to pull on the heartstrings of those who stumble across it on TV screens and social media

Sally rushes to find the right present for her sister Lauren in the heartfelt video

John Lewis have shared their Christmas advert for 2024, featuring Richard Ashcroft covering The Verve’s track ‘Sonnet’. Check it out here.

The Verve's melodic Sonnet takes centre stage in John Lewis' 2024 festive ad, The Gifting Hour, which focuses on the special bond between two sisters