He died only 12 days after his wife of 31 years, Linda, passed away, making it a double tragedy for the Nichols family. Paul was a publicist in 1991 when he helped to stop the show from being canceled.

Paul Nichols, the TV executive who rescued Baywatch from cancellation and helped turn it into a global phenomenon, has died at 75, just 12 days after the passing of his wife of 31 years, Linda.

The veteran publicist who saved iconic TV series, Baywatch, from cancellation has died at his home in Texas almost two weeks after his wife died