The Georgian designer, known for retro-glamour and satirical motifs, has departed after nearly a decade at the brand.

Georgian designer Demna is leaving Balenciaga after a decade to become artistic director of Gucci, the French parent company of both brands, Kering, said Thursday. "Kering and Gucci are delighted to announce the appointment of Demna as the house's new artistic director, starting early July 2025," it said.

Georgian designer Demna is leaving Balenciaga after a decade to become artistic director of Gucci, the French parent company of both brands, Kering, said Thursday. "Kering and Gucci are delighted to announce the appointment of Demna as the house's new artistic director, starting early July 2025," it said.

Demna showed his latest and last Balenciaga collection four days ago in Paris

ROME (AP) — Gucci announced Thursday that the Balenciaga artistic director Demna will take over the creative direction of the Italian luxury fashion house, starting in July.Gucci and its French parent Kering said in a statement that Demna “has redefined modern luxury, earning global recognition and cementing his authority on the industry.’’Demna, who goes by one name, has been at Kering-owned Balenciaga for a decade. He brings with him the title of artistic director.“I am truly excited to join the Gucci family,’’ he said in a statement. ‘’It is an honor to contribute to a house that I deeply respect and have long admired.’’Demna showed his latest and last Balenciaga ready-to-wear collection four days ago in Paris, dialing down the theatrics for a more saleable vision. The announcement ends speculation about Gucci's creative future after Sabato De Sarno’s sudden exit just 2 1/2 weeks before the presentation of the Fall-Winter 2025-26 collection during Milan Fashion Week last month. De Sarno took over from Alessandro…

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.