What Sitaare Zameen Par's pay-per-view release on YouTube means for the industry
Aamir Khan has taken a bold step by releasing his film 'Sitaare Zameen Par' on YouTube via pay-per-view for Rs 100, marking a fresh attempt to revive TVOD in India. This move challenges traditional theatrical norms and aims to leverage YouTube's massive reach.
1 Aug 08:45 · India Today
Hansal Mehta supports Sitaare Zameen Par's pay-per-view model, calls it smart move
Filmmaker Hansal Mehta praised Aamir Khan’s decision to release 'Sitaare Zameen Par' on YouTube as a pay-per-view title. He called it a smart and progressive move.
31 Jul 13:28 · India Today
last updated on 2 Aug 05:13