Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
20 Sep 15:26 · TechSpot
Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you'll be least annoyed by in-game ads
Microsoft file patent for in-game ad system that could use machine learning and player credits to avoid, or gamify the avoiding of a "negative use experience".
21 Sep 15:42 · Rock Paper Shotgun
last updated on 21 Sep 23:23