'Underdog' — this is why struggling browser Firefox and Ryan Reynolds' Wrexham football club are now joined at the kit
What's the goal?
by https://www.techradar.com/uk/author/lance-ulanoff · TechRadarFeatures By Lance Ulanoff Published 30 July 2026
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It starts on the 4 Train, that straight-run subway line from Grand Central to Yankee Stadium, where I start to notice the red shirts. By the time I reach the massive gray stadium, people are circling the Bronx Bomber’s edifice like thousands of red ants, all queuing up for a rare baseball season sight: football (soccer) in Yankee Stadium.
Most of the shirts are for Premier League side Liverpool FC, but there's a smattering of Wrexham kits. Some of them look threadbare, and none feature the club’s newest sponsor: Firefox. The travel and away kits were unveiled just days before — too soon for die-hard fans to show their support for the team and its well-known but, by some measures, marginal web browser.
Walking through Babe Ruth Plaza, I follow behind the red shirts until I’m lined up behind fans who have come from as far as Arkansas and California to witness the pre-season match. None are musing about Firefox’s new Wrexham sponsorship or how Mozilla (Firefox’s parent) took over from United, which itself took over from TikTok.
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The Reynolds effect
The scrappy Welsh club enjoys outsized notoriety thanks to its owners, actors and entrepreneurs Rob McElhenney and Ryan Reynolds, and the popular Hulu docu-series Welcome to Wrexham, which recounts the club’s rise from the ashes and ascent to, as of last season, just short of Premier League status.
While we wait to enter the stadium, the Liverpool team arrives late — following a day of storms and flight cancellations — on a pair of giant red touring buses to hearty cheers from the crowd. Everyone knows Wrexham, but the fans seem to be with Liverpool.
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How does a browser and a keeper connect?
As we file in, I have time to think about the connection between Wrexham and Firefox. The kits, which I view later in person and on the field, are quite fetching. On top of the bold, red stretchable fabric is the iconic Firefox flame. It makes me think of the heat Mozilla hopes to generate around its best-known product.
The fit, though, between a scrappy football team and a portal you use to navigate the web, seems tenuous and as ill-fitted as the rectangular pitch they’ve somehow jury-rigged onto the baseball diamond. A covered home plate, third base, and right field jut out awkwardly, and much later a fan tells me the pitch looked kind of messy and maybe not a great experience for some of the players.
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